haier
Campus Name:
Table of contents
1.0 Introduction ................................................................................... 1
1.1 Executive summary ................................................................ 1
1.2 Objective of the report ........................................................... 1
1.3 What is strategic management ............................................... 1
2.0 Example of strategic management: Haier ..................................... 3
2.1 Introduction of Haier ............................................................. 3
2.2 The mission and vision of Haier ............................................ 3
2.2.1 Haier’s mission ............................................................ 3
2.2.2 Hair’s vision ................................................................. 3
2.3 Strategic management of Haier.............................................. 4
2.4 Haier 's strategic management analysis ................................... 4
2.4.1 The brand strategy stage .............................................. 4
2.4.2 The diversification strategy stage ................................ 7
2.4.3 The international strategy stage ................................... 9
2.4.4 The global brand strategy stage ................................. 10
2.4.5 The networking strategy stage ................................... 11
3.0 Evaluation of Haier’s strategic management .............................. 12
4.0 Conclusion .................................................................................. 13
Bibliography ..................................................................................... 14
MGT6204 – Managing Organization
1.0 Introduction
1.1 Executive summary
With the acceleration of global economic integration, the increasingly fierce market competition, market environment is more complicated and changeable. At home and abroad economic of rapid development, expansion of the enterprise and
Table of contents
1.0 Introduction ................................................................................... 1
1.1 Executive summary ................................................................ 1
1.2 Objective of the report ........................................................... 1
1.3 What is strategic management ............................................... 1
2.0 Example of strategic management: Haier ..................................... 3
2.1 Introduction of Haier ............................................................. 3
2.2 The mission and vision of Haier ............................................ 3
2.2.1 Haier’s mission ............................................................ 3
2.2.2 Hair’s vision ................................................................. 3
2.3 Strategic management of Haier.............................................. 4
2.4 Haier 's strategic management analysis ................................... 4
2.4.1 The brand strategy stage .............................................. 4
2.4.2 The diversification strategy stage ................................ 7
2.4.3 The international strategy stage ................................... 9
2.4.4 The global brand strategy stage ................................. 10
2.4.5 The networking strategy stage ................................... 11
3.0 Evaluation of Haier’s strategic management .............................. 12
4.0 Conclusion .................................................................................. 13
Bibliography ..................................................................................... 14
MGT6204 – Managing Organization
1.0 Introduction
1.1 Executive summary
With the acceleration of global economic integration, the increasingly fierce market competition, market environment is more complicated and changeable. At home and abroad economic of rapid development, expansion of the enterprise and
Bibliography: Hitt MA, Ireland RD & Hoskisson RE, 2006. Strategic Management: Competitive and Globalisation, 7th ed, s.l.:Thomson Hamish Pringle & Peter Field, 2008. Brand Immortality-How brands can live long and prosper, 1st ed, s.l.:Kogan Page Limited Philip Kotler & Gary Armstrong, 2005. Principles of Marketing, 10th ed, s.l.: Pearson Coulter, S Benita, 2005. Benefits of Strategic Management. [Online] Available Chan, X., 2011. A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises Cocomery, 2012. Haier 's Strategy in China. [Online] Available Foley, B., 2013. Strategic Human Resource Management at Haier. [Online] 14 Ghoshal, S., 1987. Global Strategy: An Organizing Framework. [Online] Available at: http://iic.wiki.fgv.br/file/view/Global+Strategy+Framework.pdf Jcjcazy, 2013. Strategic Management Is a Set of Managerial Decisions and Actions That Determines the Long-Run Performance of a Corporation. Lu, Y., 2009. HAIER GROUP: THE HOUSEHOLD APPLIANCES AND CONSUMER ELECTRONICS SEGMENTS OF THE DURABLE GOODS INDUSTRY THOMAS W. L I N, P. H. .., 2005. OEC Management Control System Helps China Haier Group Yan, Y., 2010. Enlightenment from the Internationalization Strategy Models of Haier Group of China Yidan, L., 2009. Strategic Plan for Haier’s Global Brand Building. [Online] Available