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Home Care Executive Summary

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Home Care Executive Summary
Executive Summary
Helping hand is a business which provides a service to the elderly at their own 24/7 whenever they need us; either for house duties or just for entertainment. This is an astonishing new project which offers families a change to present their elderly loved ones with a service which enables them to socialize and acquire the basic help they need in the guarantee we’ll treat them like our own. This will also involve a website/ app which makes it easier for the families or the senior to get in contact with us and follow everything we do. We have currently £2,000 in savings to invest on and are currently looking to have an additional investment of £5,000 for an efficient start up where it will lead to the best capacity and profit
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£5.5 billion, is a significant figure, and that is how much the home care market is valued in England (Funding and costs – commissioning home care for older people, 2014).
A substitute to our service may be care homes as this may have been there only option available if there is no one there to provide them with some help, on the other side care homes are extremely expensive in the UK, they cost on average around £30,000 yearly (Limited, 2011), which some people would have to put all their retirement wage, savings and some may even go in debt to be able to receive this service.

Strategy and Implementation Summary
This is the perfect business right now with the capacity of continuous growth as statistics shows that in the UK the number of people that are past 60 years old will rise to 20+ million in under 15 years (Age UK stats Two Sider, 2014)
Figure 2 – Supernormal Profit
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Investing in this company is beneficial and will definitely have worthy money returns at the end of 3 years. We are above any of our close competitors with our affordable prices and flexibility to these people, we will claim a strong percentage of this market and stay strong with our number 1 priority being our customers. There is so much potential for unlimited growth over the next decade with demand rising and all this from our business innovation taking the idea of a care home and inventing a whole new service which gives seniors the help they need without moving out their loving homes. Let’s give a hand to the business to be able to lend a hand to the

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