Honda Commercial
Honda is a worldwide industry that continues finds ways to improve itself yearly. Newer Hondas have fewer problems compared to older versions. For example, the 2003 Honda Vehicles had 4,849 problems in their first year compared to the 2015 Honda vehicles who had 339 problems in their first week according to Car Problem Zoo. Also, according to Statista in 2014 Honda hit its highest number of cars sold, 4.48 million cars. This was the best year for Honda, which is why they released their 2014 “Honda Hands” commercial. The commercial was awarded the best video of the year in 2014. The “Honda Hands” commercial uses the appeals the need for cognizance and the need for recognition to persuade potential employers, and customers of the car, and off-road
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vehicle markets that Honda is the most diverse, and dependable product.
The ad opens up with a white background, with a pair of hands in view. The viewer hears the words “Let's see what curiosity can do” and sees an object roll into view. The hand manipulate the object into a motor. The viewer hears the motors loud roar before the hands manipulate the motor into a scooter. Playful and upbeat music fills the viewer's ears as the hands turn on the radio. The hands grab the scooter and twists the scooter, when they let go they reveal
the first crotch rocket. The hands reve the motor and manipulates it to a blue and red crotch rocket. The hands reve the motor once more and then the bike explodes into yellow confetti.
When the confetti clears, it reveals a yellow old car. One hand picks up the car, as the other uses a leaf blower to blow away the confetti. Much like old russian nested dolls, the older yellow car produces two other cars and a boat. Acting like this is a mistake the hand puts the yellow car over the boat, and when it is released another car is shown. These cars are white, red, and the last car is red, this car is actually a racing car. Like russian nested dolls, the cars are hidden. The only car left is the black, white and red racing car. The car does a donut and kicks up a lot of dirt. The hands reach into grab the car they reveal a red sports car. The hands flip up the car’s license plate. After the red sports car, the commercial goes into a futuristic feel, the car teleports is taken over by holograms. The holograms end, and a futuristic car is shown. It tries to drive away but the hands smack it down, flattening it. The hands bring life to a new car, and squeezes the car over a glass. Water comes out of the car as the hands crush it. Next the viewer sees the glass come up to the screen as if the person is taking a drink of water.
Bursting from the hand, a red dirt bike appears into view. The dirt bike jumps from one hand to another, and the widens the dirt bike, and puts the body of a four wheeler on it. The hands pull on the four wheeler, and elongates it. Transforming it into a red minivan. The hand tips over, but the minivan stays on the hand. The viewer hears loud instruments as the hand tries to shake off the van but it persists on staying on. The hands open up the trunk and pull out what looks to be a white box. Then they create a clumsy robot my giving the robot legs.
As the robot begins to tip over, the hands grab it, and create a more advanced robot, giving it arms, and shirking the head. The robot tries to run away, and the hands grab it. The robot escapes, only leaving the back of the robot. Here the hands flip over the white piece and reveal a little square white robot. The robot goes up the hands sleeve, and out the other, landing on a small patch of grass. The little robot is transformed into a seat, and a grey minivan is built from the inside out. The minivan is twisted, and transformed into a grey and white cylinder. Here the hands pull out the wings, and other parts to reveal the first Honda airplane. It flies off leaving the hands, and the Honda slogan on the screen.
The “Honda Hands” commercial was for consumers of the car, and off-road vehicles market.
The consumers are made aware of all the products that Honda supplies, and also shown how they were improved. The commercial shows motorcycles, dirt bikes, fourwheelers, cars, race cars, and minivans. It was aired as a celebration of Honda’s most greatest achievements, and shows how much it as improved since the start. Another target audience is young, creative minds to join the Honda company. These people would probably just be getting out of college for engineering or other majors similar. They can range from 21 years old and higher. The video starts off “Let's see what curiosity can do” and the viewer sees a pair of hands manipulating objects. The viewer can imagine that the hands are their own, and they are the next creative …show more content…
mind.
The Commercial uses the appeals the need for cognizance and the need for recognition to persuade consumers to buy from the Honda company, and to persuade future employers to be interested in Honda.
The first appeal is the need for cognizance, which means the need to satisfy curiosity or to learn. The video uses this all throughout the commercial, first the video opens up and the viewer hears the words “Let's see what curiosity can do” and sees a pair of hands. This makes it seem like the viewer is the one manipulating the hands and the voice. The hands manipulate a lot of different things from vehicles, to robots, and then to an airplane. The viewer is also exposed to how products are improved at
Honda.
The video starts off as the older models of the honda cars and bikes, and transitions to the newer more advanced versions of them. For example, when the old yellow cars gave arise to the three newer cars showed how the cars improved. Another example of this is the crotch rocket, the hands manipulate the scooter into a crotch rocket, and the finds ways to improve the crotch rocket. This shows the need for cognizance because it persuade young, creative minds to want to be apart of the Honda company, and being able to create new and exciting things with the company.
The second appeal is the need for recognition. This is the need to be praised and applauded. This appeal is obvious because the commercial is about the celebration of the Honda company. The company feels like it needs to be recognized for its achievements and wants the world to be in awe of how advanced and diverse they have become. They use this appeal to persuade consumers of the car, and off-road vehicles market to buy products from Honda, because clearly they are the best company. They use confetti and upbeat music during their most proud inventions such as the scooter, or the yellow old car. They also use the sound of motors to demonstrate how the vehicle sounds.
I believe the commercial was effective at showing off important Honda products. It causes the viewer to be more interested in the Honda company. Future employees see how advanced the company has become, this causes them to be interested being a part of Honda it as a company. The use of a pair of hands versus a whole body allows the reader to imagine they are the next employee. It also opens up the audience the wide variety of products Honda has. The viewer is more likely to buy Honda products because there is a large range, from motorcycles to minivans.
Even though the overall message is open for viewer interpretation, the video was boring. The video is too simple for its audiences. The white background and very little audio makes it nearly impossible to grab the viewer's attention, compared to other car commericals. If the hands communicated more with the audience, it would make the commercial much more enjoyable.The creators could have had the vehicles interact with the hands more often, show more of what they were capable of, it could sell their products better. The products didn’t have labels, so the viewers weren’t sure what they were looking at.
Even though Honda is a foreign company, one can find Honda products all over the United States. One might not know they are looking at a Honda product, though. They have something for just about everyone including motorcycles, cars, minivans, robots, sports cars, race cars, dirt bikes, four wheelers, dirt bikes, boats, and even airplanes. The company also recruits young minds to help Honda find ways to better their products. The “Honda Hands” commercial uses the appeals the need for cognizance and the need for recognition to persuade potential employers, and customers of the car, and off-road vehicle markets that Honda is the most diverse, and dependable product.
vehicle markets that Honda is the most diverse, and dependable product.
The ad opens up with a white background, with a pair of hands in view. The viewer hears the words “Let's see what curiosity can do” and sees an object roll into view. The hand manipulate the object into a motor. The viewer hears the motors loud roar before the hands manipulate the motor into a scooter. Playful and upbeat music fills the viewer's ears as the hands turn on the radio. The hands grab the scooter and twists the scooter, when they let go they reveal
the first crotch rocket. The hands reve the motor and manipulates it to a blue and red crotch rocket. The hands reve the motor once more and then the bike explodes into yellow confetti.
When the confetti clears, it reveals a yellow old car. One hand picks up the car, as the other uses a leaf blower to blow away the confetti. Much like old russian nested dolls, the older yellow car produces two other cars and a boat. Acting like this is a mistake the hand puts the yellow car over the boat, and when it is released another car is shown. These cars are white, red, and the last car is red, this car is actually a racing car. Like russian nested dolls, the cars are hidden. The only car left is the black, white and red racing car. The car does a donut and kicks up a lot of dirt. The hands reach into grab the car they reveal a red sports car. The hands flip up the car’s license plate. After the red sports car, the commercial goes into a futuristic feel, the car teleports is taken over by holograms. The holograms end, and a futuristic car is shown. It tries to drive away but the hands smack it down, flattening it. The hands bring life to a new car, and squeezes the car over a glass. Water comes out of the car as the hands crush it. Next the viewer sees the glass come up to the screen as if the person is taking a drink of water.
Bursting from the hand, a red dirt bike appears into view. The dirt bike jumps from one hand to another, and the widens the dirt bike, and puts the body of a four wheeler on it. The hands pull on the four wheeler, and elongates it. Transforming it into a red minivan. The hand tips over, but the minivan stays on the hand. The viewer hears loud instruments as the hand tries to shake off the van but it persists on staying on. The hands open up the trunk and pull out what looks to be a white box. Then they create a clumsy robot my giving the robot legs.
As the robot begins to tip over, the hands grab it, and create a more advanced robot, giving it arms, and shirking the head. The robot tries to run away, and the hands grab it. The robot escapes, only leaving the back of the robot. Here the hands flip over the white piece and reveal a little square white robot. The robot goes up the hands sleeve, and out the other, landing on a small patch of grass. The little robot is transformed into a seat, and a grey minivan is built from the inside out. The minivan is twisted, and transformed into a grey and white cylinder. Here the hands pull out the wings, and other parts to reveal the first Honda airplane. It flies off leaving the hands, and the Honda slogan on the screen.
The “Honda Hands” commercial was for consumers of the car, and off-road vehicles market.
The consumers are made aware of all the products that Honda supplies, and also shown how they were improved. The commercial shows motorcycles, dirt bikes, fourwheelers, cars, race cars, and minivans. It was aired as a celebration of Honda’s most greatest achievements, and shows how much it as improved since the start. Another target audience is young, creative minds to join the Honda company. These people would probably just be getting out of college for engineering or other majors similar. They can range from 21 years old and higher. The video starts off “Let's see what curiosity can do” and the viewer sees a pair of hands manipulating objects. The viewer can imagine that the hands are their own, and they are the next creative …show more content…
mind.
The Commercial uses the appeals the need for cognizance and the need for recognition to persuade consumers to buy from the Honda company, and to persuade future employers to be interested in Honda.
The first appeal is the need for cognizance, which means the need to satisfy curiosity or to learn. The video uses this all throughout the commercial, first the video opens up and the viewer hears the words “Let's see what curiosity can do” and sees a pair of hands. This makes it seem like the viewer is the one manipulating the hands and the voice. The hands manipulate a lot of different things from vehicles, to robots, and then to an airplane. The viewer is also exposed to how products are improved at
Honda.
The video starts off as the older models of the honda cars and bikes, and transitions to the newer more advanced versions of them. For example, when the old yellow cars gave arise to the three newer cars showed how the cars improved. Another example of this is the crotch rocket, the hands manipulate the scooter into a crotch rocket, and the finds ways to improve the crotch rocket. This shows the need for cognizance because it persuade young, creative minds to want to be apart of the Honda company, and being able to create new and exciting things with the company.
The second appeal is the need for recognition. This is the need to be praised and applauded. This appeal is obvious because the commercial is about the celebration of the Honda company. The company feels like it needs to be recognized for its achievements and wants the world to be in awe of how advanced and diverse they have become. They use this appeal to persuade consumers of the car, and off-road vehicles market to buy products from Honda, because clearly they are the best company. They use confetti and upbeat music during their most proud inventions such as the scooter, or the yellow old car. They also use the sound of motors to demonstrate how the vehicle sounds.
I believe the commercial was effective at showing off important Honda products. It causes the viewer to be more interested in the Honda company. Future employees see how advanced the company has become, this causes them to be interested being a part of Honda it as a company. The use of a pair of hands versus a whole body allows the reader to imagine they are the next employee. It also opens up the audience the wide variety of products Honda has. The viewer is more likely to buy Honda products because there is a large range, from motorcycles to minivans.
Even though the overall message is open for viewer interpretation, the video was boring. The video is too simple for its audiences. The white background and very little audio makes it nearly impossible to grab the viewer's attention, compared to other car commericals. If the hands communicated more with the audience, it would make the commercial much more enjoyable.The creators could have had the vehicles interact with the hands more often, show more of what they were capable of, it could sell their products better. The products didn’t have labels, so the viewers weren’t sure what they were looking at.
Even though Honda is a foreign company, one can find Honda products all over the United States. One might not know they are looking at a Honda product, though. They have something for just about everyone including motorcycles, cars, minivans, robots, sports cars, race cars, dirt bikes, four wheelers, dirt bikes, boats, and even airplanes. The company also recruits young minds to help Honda find ways to better their products. The “Honda Hands” commercial uses the appeals the need for cognizance and the need for recognition to persuade potential employers, and customers of the car, and off-road vehicle markets that Honda is the most diverse, and dependable product.