First, Compensate for guitar expenses. In the case, the guitar was crafted by Spanish master guitar maker Antonio Marin Montero who only made twenty guitars each year.And the guitar cost one hundred thousand HK dollars but we only compensate 234 HK dollars. So we need to have a reasonable compensation.For example, we can find the guitar maker to make a same guitar for him and the cost will pay bu us.
Second, Investigate into the incident. After the incident, we need to explain how the incident would occur and apology to the customer. We should let the customer know that it is a accident and it would not happen again. Also, we promise that we will improve our rule to reduce same incident occur. Next, Offer concessions to the customer.In order to compensate the customer, we would offer discount to the customer.For example, we may offer that the customer can get one more seat if he bring his guitar. This may motivate he to become loyal customer.
If I was he manager of the concerned organization, I would use three ideas to turn the dissatisfied customers to become satisfied ones.
First, Compensate for guitar expenses. In the case, the guitar was crafted by Spanish master guitar maker Antonio Marin Montero who only made twenty guitars each year.And the guitar cost one hundred thousand HK dollars but we only compensate 234 HK dollars. So we need to have a reasonable compensation.For example, we can find the guitar maker to make a same guitar for him and the cost will pay bu us.
Second, Investigate into the incident. After the incident, we need to explain how the incident would occur and apology to the customer. We should let the customer know that it is a accident and it would not happen again. Also, we promise that we will improve our rule to reduce same incident occur. Next, Offer concessions to the customer.In