How To Evaluate Fluor's Marketing Strategy
Evaluation of Marketing Strategies
Fluor Corporation is a fortune 500 company known globally for the services that they provide such as engineering, fabrication, and construction. Being a fortune 500 company
“Clients depend on Fluor to address their business needs and help them increase capital efficiencies. As an integrated solutions provider, our experts work across diverse Client Markets, to offer cost-effective, innovative solutions to meet Clients’ capital project requirements” (Fluor Integrated Solutions Provider Expertise. (n.d.)).
Product Strategies
Companies that are seeking services for carbon based materials, silicon based materials, glass based materials, consumer products such as skincare or hair products, and food and beverage design and processing will come to Fluor Corporation for services that are prodigious and cost effective. Fluor Corporation offers many services for companies that are in the process of a complex project. There are different products that Fluor offers to its clients, it depends on the type of service that needs to be completed. Each company that Fluor does a contract with has a different service that is provided, followed by different expectations. “Fluor achieves Clients’ product sourcing objectives by leveraging highly knowledgeable product directors assigned to specific …show more content…
All the pricing for projects are tailored to the company’s specific needs for services. When project managers meet with clients and determines the needs of service, then the cost of the project is discussed. Costs that are in relation to scope of services that are completed for the employees and the equipment used are calculated in the price for the project. The revenue that Fluor generates comes for the range of services that they provide, as stated earlier the pricing varies from projects based on the clients’
Fluor Corporation is a fortune 500 company known globally for the services that they provide such as engineering, fabrication, and construction. Being a fortune 500 company
“Clients depend on Fluor to address their business needs and help them increase capital efficiencies. As an integrated solutions provider, our experts work across diverse Client Markets, to offer cost-effective, innovative solutions to meet Clients’ capital project requirements” (Fluor Integrated Solutions Provider Expertise. (n.d.)).
Product Strategies
Companies that are seeking services for carbon based materials, silicon based materials, glass based materials, consumer products such as skincare or hair products, and food and beverage design and processing will come to Fluor Corporation for services that are prodigious and cost effective. Fluor Corporation offers many services for companies that are in the process of a complex project. There are different products that Fluor offers to its clients, it depends on the type of service that needs to be completed. Each company that Fluor does a contract with has a different service that is provided, followed by different expectations. “Fluor achieves Clients’ product sourcing objectives by leveraging highly knowledgeable product directors assigned to specific …show more content…
All the pricing for projects are tailored to the company’s specific needs for services. When project managers meet with clients and determines the needs of service, then the cost of the project is discussed. Costs that are in relation to scope of services that are completed for the employees and the equipment used are calculated in the price for the project. The revenue that Fluor generates comes for the range of services that they provide, as stated earlier the pricing varies from projects based on the clients’