How To Write A Rhetorical Analysis Essay

English 1A
Essay 2
To many, Snacks are just the perfect and pertinent food in between meals or tea times. However, people’s awareness towards health issues has kept on rising to an unprecedented level over the decade. As the society becomes more prosperous and affluent, eating thus lies beyond the reach of the inadequate and hungry mentality. What we stringently seek for is the quality of food, nutrition and their benefits to our body. Undoubtedly, Snacks, which is immensely beckoning, immediately falls into the worst category of food. Surely ,snacks merchandiser have since then find it harder to propagandise their products and displaying the attractiveness while making sure the underlying health hazard brought as obscure as possible. ceased not to only attain human basic(primary) needs, which goes beyong . What We seek for, is a wide range of different flavors and scent, which can satisfy the sense of enjoyment and satisfaction. The message conveys in this popchip ad is indeed clear. In the superficial level, eating their highlight product “popchip” is indeed a better alternative because it will spare the guilt that people would rather receive when they crave for real crisps.
Chips are irresistatble and yet the desire for craving such a devil food brings guilt to us.
Realizing the fact that customers’ decision are somehow emotionally lead, advertisers acknowledge the power of emotion ,as consumers are overwhelmed by their relationship to food, triggering consumers’ emotion hence proved to be effective. As a result, they linked having chips to such kind of emotion. We would never want to experience the sense of guilt and succumbed to this devil food. Advertisers emphasize “Never fry, never baked”, which offers a whole ‘ new hope ‘ to their dear consumers, having no worries at all. In other words, eating popchips supply the sensual delight pleasure and enjoyment as well as a sense of satisfaction towards the binge
behaviour.
We might as well discovered a deeper interpretation from this ad. Eating popchips is actually portrayed as a chic current trend.. Marketers use onometapoeia of eating crisps also in representing the idea of chic. Eating popchips ceased not to be conventional and boring but rather an exclusive and innovative experience. To be aristocratically cool and sleek, we must break the convention and think out of the box -- to “think popped” and embrace this new product. Secondly, the use of Kate Perry, a highly fashionable icon, further assured the customer. A female celebrity not only enhance the credibility but signifies through having popchips , a higher social status and agreement, especially for women in this era, can be attained.
In terms of the effectiveness of this ad, advertisers exploits an array of visual elements in emphaising the uniqueness of the product. First, Big Bold Headings are applied to represent the main idea “spare me the guilt chip”. The contrast of the sharp colours, both the background and purple dyed hair , amplifies the salvation from the guilt chip and the gratification of being spared. The facial expression on Kate Perry is also worth noting. Nothing can be as seducing when she opens her mouth when advertising suggest the desire of craving