of humorous irony.
The PlayStation 4 ad appeals to casual and hardcore gamers through making allusions to other videogame franchises. Notable, the most notable part of the ad was the fact that it implanted multiple different genres as the actors were role playing. The two actors role played in the fantasy of a role-playing game, a racing game, and a multi-shooter game. To further incline, the games that the commercial alluded to were Elder Scrolls, Gran Turismo, and Kill Zone. Surely, even casual gamers would already notice and point out the allusion as the scenery changes over time. However, those without experience with videogames would tend to not understand the cameos; thus, would explain that the targeted audience are gamers since it express the allusion that gamers would most likely understand. In addition, the commercial focused on the casual and hardcore gamers since the commercial influence the concept of good sportsmanship, which is essential when it comes to playing games with friends and bonding. For instance, even though the actor were competing against each other, they still had a great time regardless of who wins or lose. In short, the PlayStation 4 ad tends more to the casual and hardcore gamer though using the practice of allusions and good sportsmanship in the commercial.
Phenomenally, the PlayStation 4 ad appeals to the audience through illustrating the message of personal bonding with the PlayStation 4. Through the action-packed adventures of the two friends in the gaming universe, the two actors felt that the perfect day was competing with each other through the different fantasy gaming worlds. To further incline, the actors portrayed an image the PlayStation 4 can recreate the imagination of the gamers and that any group of friends would love being invested in playing together though each of the different genres. Through the lovable smiles, down to the blissful tone of the setting, the PlayStation 4 ad creates the overall message of great companionship and bonding through embarking on the adventures the console can deliver. In short, the PlayStation 4 commercial appeals to the audience though create the image of bonding and companionship with close friends. Markedly, the commercial effectively inclines the audience to buy the PlayStation 4 through using humorous irony.
Significantly, the humorous irony plays a major role in the effectiveness throughout the whole commercial since it is truly memorable. The humorous irony comes in to play because both the actors blissfully sung the song “The Perfect Day” as each of them tried to happily kill each in each of the different fantasy worlds of gaming. Furthermore, the commercial actively used the humorous irony to not only make the commercial more memorable, but to express that even through playing the console, the consumer would always be ecstatic regardless of winning or losing in a game. Notably, this technique delivers the overall message that the PlayStation 4 would mostly likely bring happiness to anyone who plays it through having countless genres for everybody to experience and also creating an euphoric tone. Briefly, the PlayStation 4 ad uses humorous irony and constructed an overall ecstatic tone so the consumer would desire to purchase the product to have their blissful
experience. As stated before, what considered the perfect day for you? The PlayStation 4 ad effectivity imposed unto the audience that the perfect day is playing the newly developed console with your friends. Furthermore, the commercial largely targeted the casual and hardcore gamers through alluding to notorious video games and creating a sense of good sportsmanship. In addition, the memorable commercial effectively engaged the audience though portraying that buying the console would create a better companionship amongst friends from the actors continuously smiling at each other as they play. Notably, the commercial effectively inclines the audience though mainly using humorous irony throughout the whole commercial. All in all, the commercial itself was truly effective in a sense that it made the larger demographic feel connected through the sense of a blissful tone and the overall message interact with your close friends through playing the console. In short, the PlayStation 4 ad would truly be in the minds of the audience since it provoked the emotional connection with having the console itself.