Ideas for Marketing Projects
* Customer Satisfaction Survey * Consumer Perception Survey * Service Quality Study * Service Blueprinting * Service Process Mapping – Back stage, on-stage * Improving service quality using service blueprinting * Competition Analysis * Service standards * Study on effectiveness of employee’s role in service delivery * Effectiveness of channels (distributors/ DSAs) in service delivery * Effectiveness of channels (on-line/ Internet) in service delivery * Customer Data Analysis * Study of Institutional markets * Effectiveness of promotion schemes * Measurement of Brand awareness and brand perception * Customer Loyalty study * Study of purchase influencing factors * Customer Profiling * Advertising effectiveness study * JIT (just in time) * EOQ * ABC analysis * vendor performance * quality circle * TQM * ISO 9000 * value engineering * centralize purchase * management audit * company analysis with ratio/fund flow * study of stock exchange * role of SEBI * joint venture * takeover * merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing * role of small scale industries in developing nation * role of SIDBI * role of EXLM bank * study of financial institute * mutual fund * Privatization insurance, road, ports etc. * waste management * trade union movement in India * labour welfare scheme * working capital management * cash management / fund management * importance of budget * invisible exports * tourism industries * brand equity * bench marking * co-operative movement in Agro-product * marketing Agro-product * DOT COM company in future * IT Parks * South East Asian origin * FDI * Regional Grouping / Trade Block