Identify and Evaluate Key Personal and Professional Managerial/Leadership Skills Including Time Management, Running Meetings, Making Presentations and Stress Management. Explore Methods to Improve These Skills in Order
1(a)
A strategy is method by which a company is run in order to generate revenue. Whilst investigating strategies by which companies run, Samsung Electronics Company (SEC) can be considered for a case study due to its remarkable market share, brand reputation and global positioning. Samsung Electronics Company (SEC), founded in 1969 as a member of the Samsung Group, is the largest manufacturer in Korea, with a sales turnover of $23.9 billion in 1997, and accounting for 32.8 percent of the total output of the electronics industry. In investment, product development, marketing, and technology development, SEC has played the leading role in expanding the frontier of Korea 's electronics industry. The case study can be enlightening to many industries that struggle to strive in a highly competitive business world. SEC is one of America’s fastest growing companies and an acknowledged leader in the digital convergence revolution. SEC developed strategies to build the competitive advantages required to cope with the unfriendly market environment dominated by world-class U.S. and Japanese electronics corporations. Though founded in 1970, SEC commenced reinventing itself after 1993, whilst positioning itself globally. Therefore, SEC can be studied for the various strategic models used, tools and techniques developed from the inception of the company. Moreover, the case study may provide a basis to investigate strategies in place at SEC in long, medium and short terms. Due to the enormous size of the organisation, SEC can be studied for ethical values within the organisation. SEC was ranked as the fastest growing brand in the world in 2006 by Interbrand. Therefore, SEC can be studied for the participation of stakeholders, the commitment of senior management and the way in which its employees are committed in implementation of its strategies.
1(b)
Theories and principles that underlie strategic planning
The goal of strategic planning process is to organize the
A strategy is method by which a company is run in order to generate revenue. Whilst investigating strategies by which companies run, Samsung Electronics Company (SEC) can be considered for a case study due to its remarkable market share, brand reputation and global positioning. Samsung Electronics Company (SEC), founded in 1969 as a member of the Samsung Group, is the largest manufacturer in Korea, with a sales turnover of $23.9 billion in 1997, and accounting for 32.8 percent of the total output of the electronics industry. In investment, product development, marketing, and technology development, SEC has played the leading role in expanding the frontier of Korea 's electronics industry. The case study can be enlightening to many industries that struggle to strive in a highly competitive business world. SEC is one of America’s fastest growing companies and an acknowledged leader in the digital convergence revolution. SEC developed strategies to build the competitive advantages required to cope with the unfriendly market environment dominated by world-class U.S. and Japanese electronics corporations. Though founded in 1970, SEC commenced reinventing itself after 1993, whilst positioning itself globally. Therefore, SEC can be studied for the various strategic models used, tools and techniques developed from the inception of the company. Moreover, the case study may provide a basis to investigate strategies in place at SEC in long, medium and short terms. Due to the enormous size of the organisation, SEC can be studied for ethical values within the organisation. SEC was ranked as the fastest growing brand in the world in 2006 by Interbrand. Therefore, SEC can be studied for the participation of stakeholders, the commitment of senior management and the way in which its employees are committed in implementation of its strategies.
1(b)
Theories and principles that underlie strategic planning
The goal of strategic planning process is to organize the