(Sony Corp. History and introduction)
Sony Corporation is engaged in the development, design, manufacture, and sale of electronic equipment and devices, as well as game consoles and software. It is also engaged in the production and distribution of motion picture, home entertainment, television products, and recorded music. Further, Sony is also engaged in the financial services businesses, including insurance operations through their Japanese insurance subsidiaries and banking operations through a Japanese Internet -based banking subsidiary. Sony ‘s primary manufacturing facilities are located in Asia. They have a broad sales network, registered in approximately 200 countries and territories. Primarily, Sony ’s products are marketed in Japan, the United States, and Europe. Sony has a history of more than 60 years. In 1946 in Nihonbashi, Tokyo, Masuru Ibaka and Akio Morita founded a company called Tokyo Telecommunications Engineering Corporation, also known as Totsuko, with start - up capital of 190,000 yen fo r the research and manufacture of telecommunications and measuring equipment.
(Sony, 2010) With branches all over the world and with an annual revenue about 68.39 billion US dollars, it can be considered as a huge company. The company's headquarters are situated in Shinagawa, Tokyo. It is one of the leaders in the field of electronic equipment, communication and information technology (IWALOM LIMITED, 2010). After moving their head office and factory to Shinagawa, Tokyo, they successfully produced and launched a power megaphone and completed the first magnetic tape recorder prototype that was produced and launched in early 1950 and called the G-Type. In the early 1950’s Ibaka traveled to the United States and came across Bell Labs’ invention of the transistor. He negotiated with Bell to license the transistor technology to his company intending to apply it to communications, while most American companies were