Iggy's Bread
April 12, 2010
Iggy’s Bread of the World c/o Igor and Ludmilla Ivanovic
130 Fawcett Street
Cambridge, MA 02138-1112
Dear Mr. and Mrs. Ivanovic:
I am glad to have the opportunity to work with you both on concerns regarding your company. I have read the background information about that you sent me and in regards to your COO Mr. Matthew McRae, I would like to make a few observations and recommendations.
First, I would like to start with a quote from Mrs. Ivanovic from the material you sent me, “It’s not just about a business where we need to make money. I want our employees to get pleasure out of what they do. I want them involved with the company. I want them to like what they do, to be excited to come in and have initiative …show more content…
Mrs. Ivanovic stated, “I would never accept selling out because it’s everything I don’t believe in and I wouldn’t want any part of it. I would never sell Iggy’s just for money.
I make point of these two areas because I want to refresh your memory a little of where you have come from. When you approached Mr. McRae to come work at Iggy’s he had previously run a leasing company, which had gone public several months earlier. Therefore, McRae just did to the leasing company what you didn’t want done with Iggy’s by the venture capitalist.
A leasing company is nothing like a bakery; Mr. McRae was used to dealing with companies that were in the business to make money. For Iggy’s it wasn’t all about the money as I stated above it was as Mrs. Ivanovic put it threefold: “one part is the bread and the quality of the product; two is our work…the employees…it’s a good bakery, but it is also has to be a healthy business; and three is the community, how we deal with outside customers, how we can make a difference by not treating them like a
Iggy’s Bread of the World c/o Igor and Ludmilla Ivanovic
130 Fawcett Street
Cambridge, MA 02138-1112
Dear Mr. and Mrs. Ivanovic:
I am glad to have the opportunity to work with you both on concerns regarding your company. I have read the background information about that you sent me and in regards to your COO Mr. Matthew McRae, I would like to make a few observations and recommendations.
First, I would like to start with a quote from Mrs. Ivanovic from the material you sent me, “It’s not just about a business where we need to make money. I want our employees to get pleasure out of what they do. I want them involved with the company. I want them to like what they do, to be excited to come in and have initiative …show more content…
Mrs. Ivanovic stated, “I would never accept selling out because it’s everything I don’t believe in and I wouldn’t want any part of it. I would never sell Iggy’s just for money.
I make point of these two areas because I want to refresh your memory a little of where you have come from. When you approached Mr. McRae to come work at Iggy’s he had previously run a leasing company, which had gone public several months earlier. Therefore, McRae just did to the leasing company what you didn’t want done with Iggy’s by the venture capitalist.
A leasing company is nothing like a bakery; Mr. McRae was used to dealing with companies that were in the business to make money. For Iggy’s it wasn’t all about the money as I stated above it was as Mrs. Ivanovic put it threefold: “one part is the bread and the quality of the product; two is our work…the employees…it’s a good bakery, but it is also has to be a healthy business; and three is the community, how we deal with outside customers, how we can make a difference by not treating them like a