Preview

Impact of Store Design

Good Essays
Open Document
Open Document
13916 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Impact of Store Design
IMPACT OF STORE DESIGN &

VISUAL MERCHANDISING ON

IMPULSE BUYING BEHAVIOUR

Impact of Store design & visual merchandising on Impulse buying behaviour

Student declaration
I, hereby declare that this project report titled as “Impact of Store Design & Visual Merchandising on Impulse Buying Behaviour” has been compiled by me as part of my education curriculum. This is hereby stated that this report is original in every sense of the term and it carries a sense of creditability and strength and that I have taken no shortcuts and remained both rigorous and scholarly. I have tried my best to keep this work as watertight and squeaky clean as possible. It may be further stated here that in the preparation of this report and projects undertaken some aid has been taken from a pool of professionally shared knowledge, a detailed description of which has been mentioned in the bibliography section of this report. I have not submitted this project to any other organisation or institution for any purpose whatsoever.

Signature

Swapneel Thakoor Mumbai

Page

1

Impact of Store design & visual merchandising on Impulse buying behaviour

ACKNOWLEDGEMENT

This Project is an outcome of total support and encouragement provided by a number of people. During the tenure of this project, I was fortunate to have interacted with people who in their own capacities have encouraged and guided me to make this into a learning experience. I would like to express sincere gratitude to my project guide

Prof. A. Ramaswamy Iyengar, for his constant and keen support at every step without which the project would not have seen the light of the day. I would also like to thank all my respondents for their all round support during the completion of the project. I thank the store managers of Esprit, Benetton & FCUK for sharing their information and letting me carryout my survey in their respective stores. I thereby thank each and everyone, who shared their valuable information, for
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    The Effect of Storefront Appearance on Shopper Behavior
    • 1576 Words
    • 7 Pages

    The Effect of Storefront Appearance on Shopper Behavior

    A review of relevant research reveals studies dating back to the early 1970s that focus on facility-based environmental cues, or atmospherics, and their effect on shopper attitude and decision modeling. However, inadequately explored is the specific effect that storefronts and retail exteriors have on shopper choice. Through the use of cross-sectional consumer surveys, this study will measure the importance of storefront appearance on retail patronage, as well as rank aspects of retail exteriors as they relate to shopper selection and loyalty. In addition to measuring the importance of storefront appearance, this article will determine how to prioritize physical aspects of retail facades that make the greatest impact on shopper approach behavior.…

    • 1576 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Study on Depression in Farmers and Farming Families
    • 11145 Words
    • 45 Pages

    Study on Depression in Farmers and Farming Families

    We would like to acknowledge and thank the participants who made this project possible by generously giving up their time and sharing their experiences with us.…

    • 11145 Words
    • 45 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Dunkin Donut
    • 4547 Words
    • 19 Pages

    Dunkin Donut

    Ruth A. Schmidt Acting Head of Department, Department of Retailing and Marketing, the Manchester Metropolitan University, Manchester, UK Brenda M. Oldfield Research Assistant in the Department of Retailing and Marketing, the Manchester Metropolitan University, Manchester, UK…

    • 4547 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Good Essays

    Why We Buy Paco Underhill Summary
    • 1494 Words
    • 6 Pages

    Why We Buy Paco Underhill Summary

    Everything can be broken down and resolved by science, even something as common as shopping. Why We Buy was written by author Paco Underhill, an environmental psychologist, in 1999. In Underhill’s book, he studies and records the behaviors of shoppers in multiple retail stores. Underhill’s goals are to aid in increasing sales for the store, to enhance the layout of the store, and to advance accessibly and comfort for the shopper. His book is a record of his findings and contains five sections. For this project, I chose to observe the J. Crew Mercantile in Rookwood and relate my findings there back to the book.…

    • 1494 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Atmospheric Cues in Retail Stores
    • 7480 Words
    • 30 Pages

    Atmospheric Cues in Retail Stores

    Retailers are finding it more and more difficult to differentiate themselves from their competition, specifically based on the four Ps of marketing; product, place, price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues, in order to attract and maintain customers and their loyalty. According to (Morrison, 2001), elements such as colour, lighting, layout, and display features have been considered as having an immediate effect on the buying decision making process, and focus has moved from in-store product displays toward elements that excite the senses of shoppers, such as: screen videos and graphics, music, smell, lighting, flooring, etc. All of these things have a tendency to capture brand image and personality to help create a unique environment and shopping experience. Customer attitudes and perceptions relating to the complete value of the store, in terms of distinctiveness of the product and service levels, can be influenced by the atmospheric cues within the store.…

    • 7480 Words
    • 30 Pages
    Powerful Essays
    Read More
  • Good Essays

    Evaluating the Impact of Retail Surrounding on Consumer Behaviour
    • 1131 Words
    • 5 Pages

    Evaluating the Impact of Retail Surrounding on Consumer Behaviour

    Baker, Julie, Grewal, Dhruv, and Parasuraman, A.: The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science 22 (1994): 328–339.…

    • 1131 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Customer Perceptions of Factory Outlet Stores vs. Traditional Department Stores
    • 8253 Words
    • 34 Pages

    Customer Perceptions of Factory Outlet Stores vs. Traditional Department Stores

    References: Ailawadi, K. L. and Keller, K. L (2004). Understanding retail branding: conceptual insights and research priorities. Journal of Retailing, Vol. 80 (4), pp.331-342. Ailawadi, K. L., Borin, N. and Farris, P. (1995). Market power and performance: A cross-industry analysis of manufacturers and retailers. Journal of Retailing, Vol.71 (3), pp.211–248. Baker, J., Parsuraman, A., Grewal, D. and Glenn, B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, Vol 66 (4), pp.120–141. Bell, D. and Lattin, J. M. (1998). Shopping behavior and consumer response to retail price format: Why large basket shoppers prefer EDLP. Marketing Science, Vol 17 (1), pp.66-88. Brookman, F. (2004). Retailers Get Smart About Displays. WWD: Women’s Wear Daily, Vol. 188 (44), p.8. Coward, A. (2003). Cowan & Associates suggests department stores should support a customer-created shopping experience. Display & Design Ideas, Vol. 15 (6), p.27. Dickson, P. R. and Sawyer, A. G. (1990). The price knowledge and search of supermarket shoppers. Journal of Marketing, Vol. 54 (3), pp. 42-53. Dreze, X., Hoch, S. J. and Purk, M. E. (1994). Shelf management and space elasticity. Journal of Retailing, Vol.70 (4), pp. 301-326. Facenda, V., L. (2005). New Fashion for the Season. Retail Merchandiser, Vol. 45 (8), p.10. Fernie, J. and Fernie, S. (1997). The development of a US retail format in Europe: The case of factory outlet centres. International Journal of Retail & Distribution Management, Vol. 25 (11), pp.342-350. Golub, K. L. and Winston, M. (1983). Outlet Malls. Appraisal Journal. Vol. 51 (3), p.452. Hallanan, B. (1994) In Store Brands, Quality http://www.gsb.stanford.edu/research/faculty/news_releases/rajiv.lal/lal.htm Sells:…

    • 8253 Words
    • 34 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Customer Perception of Retail Formats
    • 4610 Words
    • 19 Pages

    Customer Perception of Retail Formats

    Baker, J., Parsuraman, A., Grewal, D. and Glenn, B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, Vol. 66 (4)…

    • 4610 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Store Layout and Design
    • 2261 Words
    • 10 Pages

    Store Layout and Design

    Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e.g., its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact, no other variable in the retailing mix influences the consumer 's initial perception as much as the retailer 's store itself. The two primary objectives around which all activities, functions, and goals in the store revolve are store image and sales productivity. Store image is the overall perception the consumer has of the store’s environment. b. Space productivity represents how effectively the retailer utilizes its space and is usually measured by sales per square foot of selling space or gross margin dollars per square foot of selling space. In cyberspace, retailers must be concerned with the format of the entire website. In order to drive repeat visits and encourage consumer purchasing on one’s web site, the e-tailer should: a. b. Keep content current. Make the site easy and enjoyable to use. c. Structure an online community where consumers can interact with one another or contribute to the site’s content. B. Elements of the Store Environment – The successful retailer will place a heavy emphasis on designing their physical facilities so as to enhance the retailer’s overall image and increase its productivity. The elements that should be considered are: a. POS signage. b. c. Visual Communications – Retail identity, graphics, and Store Planning – Space allocation, layout, and circulation. Store Design – Exterior design, ambiance, and lighting. selection, merchandise a.…

    • 2261 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Project on Tata Indica
    • 6810 Words
    • 28 Pages

    Marketing Project on Tata Indica

    The guidance and support received from all our group members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.…

    • 6810 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Level of Customer Perception to Wards Hdfc Standard Life Insurance and Birla Sun Life Insurance
    • 5111 Words
    • 21 Pages

    Level of Customer Perception to Wards Hdfc Standard Life Insurance and Birla Sun Life Insurance

    This project has greatly been a collaborative effort. I take this opportunity to thank all who have helped in the preparation and successful completion of this project work.…

    • 5111 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chemistry in Vestigatory Project
    • 543 Words
    • 3 Pages

    Chemistry in Vestigatory Project

    I would like to sincerely and profusely thank ____________________ for the valuable guidance, advice and for giving useful suggestions and relevant ideas that facilitate an easy and early completion of this project.…

    • 543 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Comparative Analysis on Mutual Fund Scheme
    • 11059 Words
    • 120 Pages

    Comparative Analysis on Mutual Fund Scheme

    This project in itself is an acknowledgement to the inspiration, drive and valuable guidance contributed to it by many individuals. This project would never have been the light of day without the help and guidance that have been received.…

    • 11059 Words
    • 120 Pages
    Powerful Essays
    Read More
  • Good Essays

    Social Networking Affects The Lifestyle and Attitudes of High School Students in Al Taj International School
    • 6384 Words
    • 25 Pages

    Social Networking Affects The Lifestyle and Attitudes of High School Students in Al Taj International School

    Now, I would like to take this opportunity to express my profound gratitude and deep regard to both Ma’am Ria Bocobo and Ma’am Ellen Domingo for their exemplary guidance, valuable feedback and constant encouragement throughout the duration of the project. Their valuable suggestions were of immense help throughout my project work. Their perceptive criticism kept me working to make this project in a much better way.…

    • 6384 Words
    • 25 Pages
    Good Essays
    Read More
  • Good Essays

    Cleanliness Of A Store Case Study
    • 1032 Words
    • 5 Pages

    Cleanliness Of A Store Case Study

    Product displayin the retail outlets is a stimulus to attract the consumers to make impulse buying (Abratt, Russell, Goodey, &Stephen, 1990). Design and display of products in the retail chain outlets contribute one fourth sales of theoutlets (Mills, Paul, & Moorman, 1995). The display can be defined as grouping of products, shelf Space, andallocation of floor space, department allocation and wall decorations. Layout is defined as division of sellingarea, space utilized and arrangement of products (Banat & Wandebori, 2012). Product display has a strongimpact on the consumers purchase intention and customer's perception about the product. Customer's movementin the stores is immensely influenced by the display of the products in the stores (Ward, Bitner, & Barnes,…

    • 1032 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics