Independent Learning Module
: a case of Honda
Table of Contents
1.0 INTRODUCTION
The current business environment is marred with increase in competitions. As companies continue to internationalize in order to maintain sustainability in their business offerings under the flag spot of the increasing globalization of the world economy, it becomes evident that businesses in the modern setting have more than just their local competitor sot worry about. This threat created to business sustainability is also increased by the fact that adoption and penetration of information and communication technology has bridged all possible gaps between companies in their home land and those in foreign nations in terms of serving customers within a given geographical sphere. For instance, you can order any products directly from EBay and have it delivered to your house in any part of the world. So, the question now is on how can companies fade off both the domestics and international competition in order to maintain sustainable business operations in their home land? This question is what this paper seeks to understand.
Increase in customer loyalty is without a doubt very important for continued growth in the business setting of modern business environment. This is because when a brand has high level of customer loyalty; sustainability is created through a subsequent increased in repeat purchase and recommendations for that particular brand from the loyal customers. In any case, the business sectors available across the world are very broad and this paper seeks to focus precisely on the automobile industry.
The purpose of this paper is to understand how service recovery influences profitability in the mobile industry. In order to better demonstrate this, Honda will be referenced with respect to the service recovery strategy adopted by the company in the modern business and how the strategy has help influence performance following service failure.
Table of Contents
1.0 INTRODUCTION
The current business environment is marred with increase in competitions. As companies continue to internationalize in order to maintain sustainability in their business offerings under the flag spot of the increasing globalization of the world economy, it becomes evident that businesses in the modern setting have more than just their local competitor sot worry about. This threat created to business sustainability is also increased by the fact that adoption and penetration of information and communication technology has bridged all possible gaps between companies in their home land and those in foreign nations in terms of serving customers within a given geographical sphere. For instance, you can order any products directly from EBay and have it delivered to your house in any part of the world. So, the question now is on how can companies fade off both the domestics and international competition in order to maintain sustainable business operations in their home land? This question is what this paper seeks to understand.
Increase in customer loyalty is without a doubt very important for continued growth in the business setting of modern business environment. This is because when a brand has high level of customer loyalty; sustainability is created through a subsequent increased in repeat purchase and recommendations for that particular brand from the loyal customers. In any case, the business sectors available across the world are very broad and this paper seeks to focus precisely on the automobile industry.
The purpose of this paper is to understand how service recovery influences profitability in the mobile industry. In order to better demonstrate this, Honda will be referenced with respect to the service recovery strategy adopted by the company in the modern business and how the strategy has help influence performance following service failure.