Indianapolis Super Bowl Analysis
| Indianapolis Super Bowl Analysis | | 4/28/2012 |
Sports Facilities, Events and Convention Centers
Table of Contents
Contacts……………………………………………………………………………………………2
Table of Contents………………………………………………………………………………….3
Introduction………………………………………………………………………………………..4
Indianapolis and the Super Bowl Bid……………………………………………………………..4
Missions and Visions……………………………………………………………………………...5
Organizational Structure…………………………………………………………………………..6
Marketing Responsibilities and the Ambush Marketing Clean Zone……………………………..6
Financial Characteristics…………………………………………………………………………..8
SWOT Analysis………………………………………………………………………………….10
Lucas Oil Stadium and the Super Bowl………………………………………………………….14
Community Relations……………………………………………………………………………15
Security…………………………………………………………………………………………..16
General Operations………………………………………………………………………………17
Conclusion……………………………………………………………………………………….18
References………………………………………………………………………………………..20
Introduction
What has been deemed by many as the greatest Super Bowl to date, Super Bowl XLVI was held on February 5, 2012, hosted for the only the fifth time in what the NFL determines as a cold-weather city - Indianapolis. Not only did it break attendance records for the Super Bowl Village and NFL Experience (some of the many product extensions available to fans) with 1.1 million and 265,000 visitors respectively, but the Indianapolis Host Committee also set many precedents for future host cities to follow. Interested in understanding more, it was our objective to analyze and identify the various parties and components involved in the production of such a hallmark event. Specifically, we analyzed the NFL-owned event as a joint production by NFL Events and the Indianapolis Super Bowl Host Committee. We also investigated several critical components of the event including the facility, security, hospitality, city infrastructure, and community involvement. The aforementioned content is addressed in the following sections:
Sports Facilities, Events and Convention Centers
Table of Contents
Contacts……………………………………………………………………………………………2
Table of Contents………………………………………………………………………………….3
Introduction………………………………………………………………………………………..4
Indianapolis and the Super Bowl Bid……………………………………………………………..4
Missions and Visions……………………………………………………………………………...5
Organizational Structure…………………………………………………………………………..6
Marketing Responsibilities and the Ambush Marketing Clean Zone……………………………..6
Financial Characteristics…………………………………………………………………………..8
SWOT Analysis………………………………………………………………………………….10
Lucas Oil Stadium and the Super Bowl………………………………………………………….14
Community Relations……………………………………………………………………………15
Security…………………………………………………………………………………………..16
General Operations………………………………………………………………………………17
Conclusion……………………………………………………………………………………….18
References………………………………………………………………………………………..20
Introduction
What has been deemed by many as the greatest Super Bowl to date, Super Bowl XLVI was held on February 5, 2012, hosted for the only the fifth time in what the NFL determines as a cold-weather city - Indianapolis. Not only did it break attendance records for the Super Bowl Village and NFL Experience (some of the many product extensions available to fans) with 1.1 million and 265,000 visitors respectively, but the Indianapolis Host Committee also set many precedents for future host cities to follow. Interested in understanding more, it was our objective to analyze and identify the various parties and components involved in the production of such a hallmark event. Specifically, we analyzed the NFL-owned event as a joint production by NFL Events and the Indianapolis Super Bowl Host Committee. We also investigated several critical components of the event including the facility, security, hospitality, city infrastructure, and community involvement. The aforementioned content is addressed in the following sections:
References: National Football League. (2008). Host Committee Resource Guide. Unpublished Internal Document. Retrieved March 22nd, 2012 from Brett Diamond. National Football League. (2008). Community Outreach Programs. Retrieved April 2nd, 2012 from: http://www.nfl.com/superbowl/story/09000d5d825eeca5/printable/super-bowl-xlvi-community-outreach-programs Super Bowl XLVI: Indianapolis. (2012). Super Bowl Host Committee Website. Retrieved March 28th, 2012 from: http://www.indianapolissuperbowl.com/hostcommittee