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Individual Essay
Discuss the usage of LinkedIn for individuals or organizations.

Abstraction: This paper examines the usage of LinkedIn for both individuals and companies. The paper is divided into mainly 2 parts and mention about individuals followed by corporates.

Introduction
LinkedIn is a world largest emerging social network site for professionals including not only business and politics with more than 300 millions registered and 187 millions active users sharing their ideas and opportunities (LinkedIn). LinkedIn is an essential tool for job seekers to maintain their career. By using LinkedIn, individuals may build their digital profiles (as known as their own brand), to show, promote and attract potential recruiters, including recruitment agencies and recruiters in firms when they search the Internet such as Google search engine.
Apart from job-hunting, LinkedIn also provides a platform to get in touch with different professionals from different fields. Thoughts can be exchanged by using social networking sites.
LinkedIn is also an impressive engine for recruiters to seek for candidates. There are mainly 3 types of business solutions are provided by LinkedIn which are talent hiring, marketing optimization and sales optimization. As of 2013, the talent solutions offered by LinkedIn has been used by 94 of the Fortune 100 companies (LinkedIn).

Individuals There are mainly 2 Incentives that LinkedIn is treasured. They are followed by brand construction and networking building.

Own Brand Construction Social Network Sites (SNS) provides different functions, the core of SNS perform 3 main functions, including profile construction and list of users with shared connection (Ellison, 2013). Apart from other SNS, LinkedIn emphasize the profile of users. Each user builds own profile in LinkedIn. The profile included summary, job histories, volunteering experience, personal interests etc. The profile can be easily viewed by clicking into the person’s page. People are used to

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