Innovative Widgets is small firm with about 50 employees. The firm provides widgets, which serve as components for machinery used by companies across industries. Innovative Widgets is a very customer centric company. Since it is small company with a specific focus on providing components, it needs to pay attention to the requirements of its customers. Their business model relies heavily in loyal customers, which lead repeat purchases over time. To achieve this, the company has to develop a string service based model to deal with its clients.
Vision Statement: We want to create value for our customers so as to enable them achieve their vision.
Mission Statement: To be the best components provider and service provider to businesses in the industry by delivering on our promise of quality product and service.
Gather information on the customers through the following ways:- 1. Direct interviews: Given the business model if the company, direct feedback from the client would be the best way to learn about the client and how to better serve them in future. Direct interviews would also help with developing and increasing knowledge base of the company regarding changing requirements in the industry. 2. Survey: Surveys are an effective tool in increasing knowledge if clients and industry standards. Surveys can be used to learn and improve product and overall service quality. 3. Active Listening: It is absolutely critical to pay attention and listen to the clients during interactions at various stages. Used valid questions to better understand the client's requirements and find solutions for as many queries as possible.
To achieve a strong client service model companies have to constantly learn and implement policies and procedures to ensure an effective client service model. Here are a few policies that can help Innovative Widgets to better their efforts in client service: 1. Service with a smile: This concept is valid across industries. A
References: - 1. Design for Service - Mnemonics (February,2008). Retrieved on July 4, ,2008 from http://designforservice.wordpress.com/2008/02/23/mnemonics/