Integrated Marketing Communications Program

Coming from the Republic of Panama, I have been exposed to many kinds of people from all walks of life. Since I was young, I knew that my passion relied on people and being able to help them. I decided to pursue Marketing and Management because with my degree, I knew I would have the opportunity to produce an impact in society and in the world. More specifically with Marketing, I will be able to transmit messages and stories that are valuable and helpful for people. I am applying to the Integrated Marketing Communications program at Florida State because it will give me the opportunity to pursue a path more geared towards Multicultural Marketing Communications, which is my deep passion. I want to learn how to apply cultural values effectively
I knew that my journey as an international student was going to be difficult, but I took on the challenge. I wanted to study in the United States because the quality of education is higher than in Panama. I believe that education is highly important and I need it to provide a better future for my family. I studied two years in the FSU Panama campus and earned a scholarship to study my last two years in the Tallahassee campus with in-state tuition. My first semester in the Tallahassee campus was hard for me because I needed to adapt to a new culture and I wanted to meet new people. As an international and transfer student, it was even harder to meet new people. I knew that I needed to step out of my comfort zone and decided to join student organizations. I pledged for Alpha Kappa Psi, the largest and oldest business fraternity, because I wanted to be prepared professionally for life after graduation. I admired the brothers of Alpha Kappa Psi because they were very easy to talk to, confident, had many work experiences, and worked hard toward their goals. I knew that I wanted to be surrounded by motivated and passionate people, just like me. I was inducted in the fraternity after a semester of hard work. I joined other organizations that were aligned with my interests such as the Crossfit Club, Operation Smile, and the American Marketing Association. I also joined the Panamanian Student Association because I wanted to keep my
I applied to become a Mock Interview Mentor at the Career Center and was offered the position. With this position, I was able to help students prepare for their interviews and to eventually, land their dream jobs. I received students' cover letters and resumes and tailored specific questions for them, making the interview experience as real as possible. I taught students how to market themselves since interviews are an opportunity to sell yourself to the employer. After our interviews, I noticed that students felt much more confident and appreciated this opportunity offered by the Career Center. Previously, I had another internship with the National Council on Disability at the Republic of Panama in the Public Relations department. I assisted the department with press releases and created a marketing plan, which goal was to include people with disabilities in society. I learned how to work under pressure and how to reach goals with my team. As a member of these organizations and with my internships, I have enhanced my communication skills, my ability to work in teams, and ...(no se que mas poner aqui)

My experiences in the professional world and the changes I’ve undergone so far have shaped me to have a clear idea of what I want to do in the future. Although I have learned a lot in the different associations and work experiences I've participated in, I want a higher