International Business 407
Executive Summary
Unilever is one of the strongest and healthiest companies in the world with many successful brands. Unilever has an opportunity to expand into foreign markets in order to gain access to customers around the world. Unilever firstly entered in foreign market to compete internationally by entering just one or select few foreign markets. Once successfully introduced its product in several market, Unilever expands its success brand to many other markets and starting to compete globally.
Unilever follows a global model of strategy, using essentially the same competitive strategy approach in all country markets where the company has a presence, sells much the same products everywhere, strives to build global brands, and coordinates its actions worldwide. It has theme to prompt Unilever managers to integrate and coordinate the company’s strategic moves worldwide and to expand into most if not all nations where there is significant buyer demand. It puts considerable strategic emphasis on building a global brand name and aggressively pursuing opportunities to transfer ideas, new products and capabilities from one country to another.
The objective of this research is to create a Performance Analysis report for Unilever as a summary report which provides information on the performance trends and evaluate how well the organization is progressing.
It identifies, explains and evaluates the organization approach towards internationalization and Globalization, Market Entry Strategies and highlights the marketing strategy for competing in foreign market and Operational and Distribution Strategies for competing in foreign market.
The report will examine some of the trade Limitations and barriers facing Unilever globally and will aim to provide suggestions as to how to gain from the opportunities available in market to improve its approach to globalization, market entry and trade to provide strong future growth.
Unilever is one of the strongest and healthiest companies in the world with many successful brands. Unilever has an opportunity to expand into foreign markets in order to gain access to customers around the world. Unilever firstly entered in foreign market to compete internationally by entering just one or select few foreign markets. Once successfully introduced its product in several market, Unilever expands its success brand to many other markets and starting to compete globally.
Unilever follows a global model of strategy, using essentially the same competitive strategy approach in all country markets where the company has a presence, sells much the same products everywhere, strives to build global brands, and coordinates its actions worldwide. It has theme to prompt Unilever managers to integrate and coordinate the company’s strategic moves worldwide and to expand into most if not all nations where there is significant buyer demand. It puts considerable strategic emphasis on building a global brand name and aggressively pursuing opportunities to transfer ideas, new products and capabilities from one country to another.
The objective of this research is to create a Performance Analysis report for Unilever as a summary report which provides information on the performance trends and evaluate how well the organization is progressing.
It identifies, explains and evaluates the organization approach towards internationalization and Globalization, Market Entry Strategies and highlights the marketing strategy for competing in foreign market and Operational and Distribution Strategies for competing in foreign market.
The report will examine some of the trade Limitations and barriers facing Unilever globally and will aim to provide suggestions as to how to gain from the opportunities available in market to improve its approach to globalization, market entry and trade to provide strong future growth.