International Journal of Business and Economics
International Journal of Business and Economics Research
2013; 2(3): 41-58
Published online June 10, 2013 (http://www.sciencepublishinggroup.com/j/ijber) doi: 10.11648/j.ijber.20130203.12
Influence of personality in buying consumer goods-a comparative study between neo-Freudian theories and trait theory based on Khulna region
Sandip Sarker1, Tarun Kanti Bose1, Mollika Palit2, Md. Enamul Haque2
1
2
School of Management and Business Administration, Khulna University
Business Administration Discipline, Khulna University, Khulna-9208, Bangladesh
Email address: sandip.smiling@gmail.com(S. Sarker), tarun84ku@yahoo.com(T. K. Bose), mpalit_ku@yahoo.com(M. Palit), heera_mkt@yahoo.com(M. E. Haque)
To cite this article:
Sandip Sarker, Tarun Kanti Bose, Mollika Palit, Md. Enamul Haque. Influence of Personality in Buying Consumer Goods-A
Comparative Study between Neo-Freudian Theories and Trait Theory Based on Khulna Region. International Business and Economics
Research. Vol. 2, No. 3, 2013, pp. 41-58. doi: 10.11648/j.ijber.20130203.12
Abstract: Consumer’s attitudes play a direct and influential role in consumer behavior. Attitude study is important for the marketers of service organization because it affects consumer’s selective processes, learning and ultimately the buying behavior. Measuring consumer’s attitudes may help a service marketer to get a better picture on both present and potential markets. This paper has explored the factors that create personality problems in consumer buying decision making particularly among the consumer goods purchaser in the Khulna metropolitan area. At first a structured questionnaire has been developed measuring 9 constraints variable for two theories. The factors creating personality problem in consumer buying decision in Khulna metropolitan area have been evaluated by those 9 variables in the form of: compliant, aggressive, detached for the neo-Freudian theory and dogmatism, need for uniqueness, social character, consumer
2013; 2(3): 41-58
Published online June 10, 2013 (http://www.sciencepublishinggroup.com/j/ijber) doi: 10.11648/j.ijber.20130203.12
Influence of personality in buying consumer goods-a comparative study between neo-Freudian theories and trait theory based on Khulna region
Sandip Sarker1, Tarun Kanti Bose1, Mollika Palit2, Md. Enamul Haque2
1
2
School of Management and Business Administration, Khulna University
Business Administration Discipline, Khulna University, Khulna-9208, Bangladesh
Email address: sandip.smiling@gmail.com(S. Sarker), tarun84ku@yahoo.com(T. K. Bose), mpalit_ku@yahoo.com(M. Palit), heera_mkt@yahoo.com(M. E. Haque)
To cite this article:
Sandip Sarker, Tarun Kanti Bose, Mollika Palit, Md. Enamul Haque. Influence of Personality in Buying Consumer Goods-A
Comparative Study between Neo-Freudian Theories and Trait Theory Based on Khulna Region. International Business and Economics
Research. Vol. 2, No. 3, 2013, pp. 41-58. doi: 10.11648/j.ijber.20130203.12
Abstract: Consumer’s attitudes play a direct and influential role in consumer behavior. Attitude study is important for the marketers of service organization because it affects consumer’s selective processes, learning and ultimately the buying behavior. Measuring consumer’s attitudes may help a service marketer to get a better picture on both present and potential markets. This paper has explored the factors that create personality problems in consumer buying decision making particularly among the consumer goods purchaser in the Khulna metropolitan area. At first a structured questionnaire has been developed measuring 9 constraints variable for two theories. The factors creating personality problem in consumer buying decision in Khulna metropolitan area have been evaluated by those 9 variables in the form of: compliant, aggressive, detached for the neo-Freudian theory and dogmatism, need for uniqueness, social character, consumer
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