Internet Advertisement
INTERNET ADVERTISING ADVANTAGES
T
he advantages of Internet advertising far exceed that of traditional print publication through costs, availability, wider
consumer markets, and the potential for increased profit margins.
Considering that traditional print methods and distribution are tried and true, the technological trends of the Internet surpass it at each level of the marketing process. In evaluating this statement, consider the following in each of the aforementioned areas. To better understand the differences, some clarity in the two advertising mediums must be identified. Traditional print advertising is composed of common marketing collateral. Most of us better define this collateral as brochures, pamphlets, newspaper advertisements, billboards, business cards, and the like. Internet advertising is the conglomeration of electronics—a computer, or server, residing of the same marketing collateral on a professionally designed website, which is also better known as an electronic storefront. Lastly, a promotion, or campaign can be illustrated in the perspective of a “buy one, get one free” or “twenty-percent off, this week only” sales, and the process each business must adhere to, in distributing that information out to the consumer. In evaluating costs in traditional print publication, hefty expenses are incurred through ad design for each campaign or promotion, printing fees, and storage facilities to house the boxes and bundles of material. Further, there is the distribution cost to analyze; the costs of labor to compile the marketing material, transportation to deliver the quantities of print material, and of course, the postage itself. When these expenses are applied to television and radio media, the costs may soar into five and six figure domains. If a traditionally printed promotion requires an error modification, it may incur nearly all of the costs to be paid, yet a second time, even for something as simple
T
he advantages of Internet advertising far exceed that of traditional print publication through costs, availability, wider
consumer markets, and the potential for increased profit margins.
Considering that traditional print methods and distribution are tried and true, the technological trends of the Internet surpass it at each level of the marketing process. In evaluating this statement, consider the following in each of the aforementioned areas. To better understand the differences, some clarity in the two advertising mediums must be identified. Traditional print advertising is composed of common marketing collateral. Most of us better define this collateral as brochures, pamphlets, newspaper advertisements, billboards, business cards, and the like. Internet advertising is the conglomeration of electronics—a computer, or server, residing of the same marketing collateral on a professionally designed website, which is also better known as an electronic storefront. Lastly, a promotion, or campaign can be illustrated in the perspective of a “buy one, get one free” or “twenty-percent off, this week only” sales, and the process each business must adhere to, in distributing that information out to the consumer. In evaluating costs in traditional print publication, hefty expenses are incurred through ad design for each campaign or promotion, printing fees, and storage facilities to house the boxes and bundles of material. Further, there is the distribution cost to analyze; the costs of labor to compile the marketing material, transportation to deliver the quantities of print material, and of course, the postage itself. When these expenses are applied to television and radio media, the costs may soar into five and six figure domains. If a traditionally printed promotion requires an error modification, it may incur nearly all of the costs to be paid, yet a second time, even for something as simple