ITM Assignment
Google Inc.
1) Introduction
Google was established in 1995. It is registered as a domain on September 15 and founded by Larry Page and Sergey Brin. Both of them started out by collaborating on a search engine called Backrub. It is a search engine which operates on Stanford servers for some time which resulted in excessive bandwidth usage. A fun fact – “Googol” is a mathematical term for number represented by the numeral 1 followed by 100 zeros. The term reflects Larry and Sergey’s task to put up an infinite amount of information onto the virtual world. (Google, 2008)
2) SWOT Analysis
Strengths:
1. One of the best and preferred search engines in the world.
2. Google has instant search features that have relevant information.
3. Good financial situation
Weaknesses:
1. Dependent on a specific source of income.
2. Loss-making products
3. Always involved in copyright issues that are time consuming which distracts Google from innovating.
Opportunities:
1. Google is faster compared to other search engines due to the fiber cable.
2. Instead of focusing on search engines alone, Google have evolved into electronics industry
3. Their profits increase tremendously due to the hike of mobile internet users.
Threats:
1. Competition from other search engines like Yahoo, Microsoft and Bing
2. There is a growing number of mobile users
3. Lesser people are making searches on their computer which will result in a decline in profits.
3)
3.1 Political
Previous organization have not prominently disrupted Google’s management despite Google facing tensions from the Justice sector to renounce documented search terms and from the chinese officials to remove search results. Googles’s slogan of “don’t be evil” has been tested as operators question if working with the officials compromises their confidentiality and liberty. In 2008, Google replied to consumer apprehensions due to the addition of a privacy link to their homepage. The link divert consumers to a privacy centre in
1) Introduction
Google was established in 1995. It is registered as a domain on September 15 and founded by Larry Page and Sergey Brin. Both of them started out by collaborating on a search engine called Backrub. It is a search engine which operates on Stanford servers for some time which resulted in excessive bandwidth usage. A fun fact – “Googol” is a mathematical term for number represented by the numeral 1 followed by 100 zeros. The term reflects Larry and Sergey’s task to put up an infinite amount of information onto the virtual world. (Google, 2008)
2) SWOT Analysis
Strengths:
1. One of the best and preferred search engines in the world.
2. Google has instant search features that have relevant information.
3. Good financial situation
Weaknesses:
1. Dependent on a specific source of income.
2. Loss-making products
3. Always involved in copyright issues that are time consuming which distracts Google from innovating.
Opportunities:
1. Google is faster compared to other search engines due to the fiber cable.
2. Instead of focusing on search engines alone, Google have evolved into electronics industry
3. Their profits increase tremendously due to the hike of mobile internet users.
Threats:
1. Competition from other search engines like Yahoo, Microsoft and Bing
2. There is a growing number of mobile users
3. Lesser people are making searches on their computer which will result in a decline in profits.
3)
3.1 Political
Previous organization have not prominently disrupted Google’s management despite Google facing tensions from the Justice sector to renounce documented search terms and from the chinese officials to remove search results. Googles’s slogan of “don’t be evil” has been tested as operators question if working with the officials compromises their confidentiality and liberty. In 2008, Google replied to consumer apprehensions due to the addition of a privacy link to their homepage. The link divert consumers to a privacy centre in