Preview

Jay Z Bing Questions

Satisfactory Essays
Open Document
Open Document
92 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Jay Z Bing Questions
Jay-Z Bing Questions
1. What different IMC components did the Jay-Z–Bing campaign use?
Were these marketing elements integrated, in the sense defined in this chapter?
IMC Components: Advertising
Public Relations
Online Marketing
Outdoor advertising: billboards, TV, radio, posters
Search engines: Bing’s search, Street-mapping, create public art
Broad media strategy: Sent out clues for scavenger hunt through social network: Facebook, Twitter, and Bing page
Open source publishing:

2. How might the various interested parties (e.g., Jay-Z, his publisher, Droga5, Clear Channel, Bing) measure the effectiveness of the campaign?
Awareness, Knowledge, Attitude, Visit
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    UOP RES/351 week 4 ind
    • 387 Words
    • 2 Pages

    UOP RES/351 week 4 ind

    A firm is considering hiring American celebrity Paris Hilton to endorse its products. Casual- Casual research can measure the impact of a particular change.…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Home Depot Swot Analysis Essay
    • 501 Words
    • 3 Pages

    Home Depot Swot Analysis Essay

    Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…

    • 501 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Btec Business Level 3 Unit 9 P4
    • 695 Words
    • 3 Pages

    Btec Business Level 3 Unit 9 P4

    * Choices of media – They need to think about the choices of media to determine the most effective way to get the message across to the target market e.g. TV advertising, Newspaper, radio etc.…

    • 695 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Effectiveness of Celebrity Endorsements for Non-Profit Organization
    • 7714 Words
    • 31 Pages

    Effectiveness of Celebrity Endorsements for Non-Profit Organization

    References: Mowen, J.C. & Brown, S.W. 1981. On Explaining and predicting the effectiveness of celebrity endorses. Advances in Consumer Research, 8(1): 437441…

    • 7714 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    unit 9 p2
    • 495 Words
    • 3 Pages

    unit 9 p2

    You are a researcher employed by a marketing magazine and have been asked to investigate two promotional campaigns that may form the basis of feature articles in future editions of the magazine.…

    • 495 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Facebook Case Study
    • 2579 Words
    • 11 Pages

    Facebook Case Study

    Lin, Nan. 1999. "Building a network theory of social capital." Connections 22 (1): 2851. Lusch, Robert 2007. "Marketing 's Evolving Identity: Defining our Future". Journal of Public Policy & Marketing 26 (2): 261- 268. Lynas Corporation Price Quotes. 2013. "Quotes and Research." Comsec website. Accessed February 9. https://www2.comsec.com.au/Private/MarketPrices/Charts/Charts.aspx?stock Code=LYC Macnamara, Jim. 2010. "Electioneering 2010: Social media in the Australian federal election." paper produced for the Australian Centre for Public Communication, University of Technology Sydney, Sydney, http://www.fass.uts.edu.au/communication/centres/acpc/docs/eelectioneering-2010-acoc-report.pdf Mangold, W. G. and Faulds, D. J. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52 (4): 357-65. McEleny, Charlotte. 2011. "French Connection and Dove start selling on Facebook. (cover story)." New Media Age, 01-03. Oreskovic, Alexei. 2013. "Facebook 's mobile ad revenue doubles in fourth quarter." Yahoo! Finance, January 30. http://finance.yahoo.com/news/facebook-growsrevenue-40-percent-211444541.html Paterson, P. 2011. "How Australia 's Top 500 companies are using social media." Marketing June 2012, 40. Roosendaal, Arnold. 2011. "Facebook tracks and tracers everyone: Like this!" Tilburg Law School Legal Studies Research Paper series, 3: 1-9. 11…

    • 2579 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Iphone Identity Prism
    • 306 Words
    • 2 Pages

    Iphone Identity Prism

    Please develop two deliverables that would be used to instruct an external company that would be hired to develop an integrated marketing communications (IMC) campaign for your company. Please select a brand, and develop a brand identity prism and an IMC brief. Your deliverables will be presented in two to four PowerPoint slides that together amount to about 500–1,000 words. You will be developing a figure for the brand identity prism.…

    • 306 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Jay Z 99 Problems
    • 1581 Words
    • 7 Pages

    Jay Z 99 Problems

    Both Jay-Z’s third single album “99 Problems” and its corresponding music video were released in 2004. Although Jay-Z is known today as a famous rapper and a producer of Roc-A-Fella record label, he did not start off with the most fortunate setting. The music video portrays the ghetto of Brooklyn, New York in the 1990s and illustrates the struggles that Jay-Z had to go through during his career in order to reach the top of the music industry. This hip-hop music video won “three MVPA awards in 2005, MTV Video Music Awards, Video of the Year, and the Best Male Video” (Wikipedia).…

    • 1581 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Famous Creative Thinkers
    • 584 Words
    • 17 Pages

    Famous Creative Thinkers

    The format chosen for Team B’s audience is a social media campaign. Using the many types of social media for reaching out to vehicle drivers is a good way to get our message out. Having a strong social media presences on the web is the key to reaching everyone’s interest. If applied correctly campaigning with social media can bring noteworthy success to our campaign. Social Media Marketing…

    • 584 Words
    • 17 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Imc Portfolio
    • 3692 Words
    • 15 Pages

    Imc Portfolio

    The IMC tools include advertising, direct marketing, interactive and internet marketing, sales promotion, public relations, sponsorship and personal selling. In developing an effective IMC program, marketers must decide which tools could be used, either individually or as a combination. Some tools have disadvantages that can be overcome by the advantages of the other tools. This decision will help them in considering the best way to use/combine them to engage the audience and achieve organisation objectives (Belch, et al. 2012).…

    • 3692 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Examining Social Media
    • 467 Words
    • 2 Pages

    Examining Social Media

    Social Media sites will give us brand recognition along a wide scope in our target community.…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    IMC Plan
    • 4936 Words
    • 20 Pages

    IMC Plan

    1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44…

    • 4936 Words
    • 20 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Geico Insurance Company
    • 513 Words
    • 3 Pages

    Geico Insurance Company

    With the recent boom in social networking sites like Facebook and Twitter, GEICO has embraced the social networking tools and utilized them to begin two-way advertising with consumers (Kumar & Mirchandani, 2012). Social media is becoming an increasingly popular tool to generate positive word of mouth to spread brand awareness and ultimately generate sales and return on investment (Kumar & Mirchandani, 2012). GEICO is then able to utilize the available analytical capabilities of social media to analyze the impact of their campaign (Kumar & Mirchandani, 2012). Social media helps organizations, like GEICO, stay connected with the growing needs of their customers and react almost simultaneously.…

    • 513 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Hero Honda Case Study
    • 441 Words
    • 2 Pages

    Hero Honda Case Study

    * As social media is huge platform where we can engage people, so I will use Facebook, Twitter and other social sites for Brand Promotions, some contest.…

    • 441 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Viral Advertising in Facebook and Twitter Among Ust Students
    • 5571 Words
    • 23 Pages

    Viral Advertising in Facebook and Twitter Among Ust Students

    Golan, G. J. (2008). Creative Strategies in Viral Advertising: An Application of Taylor 's Six-Segment Message Strategy Wheel. Journal of Computer-Mediated Communication, 959-972.…

    • 5571 Words
    • 23 Pages
    Powerful Essays
    Read More

Related Topics