Jean Kilbourne\

BEWARE OF AN AD! Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt': Advertising and Violence", Kilbourne looks very deep into the connection between abuse and ads. She develops a theory in which she emphasizes dehumanizing women in ads, and shows us what terrible things sometimes can be concealed behind a simple and funny ad, and what consequences it can lead to in the end. As for me, I strongly agree with Kilbourne, and I am convinced, that harmless at first sight, advertisements sometimes turn out to be damaging, violent and insulting, especially with regard to the weak, such as women. Although Kilbourne's essay was written in 1999, nothing really has changed. Sexualizing ads has become very common nowadays. It may occur as a way to get people closer to each other, to awaken love and passion, to bring a romance into our lives – that precious love adventure, that is sometimes missing. Unfortunately, it turns out to be the opposite way. Closeness turns into distance; passion grows into power and violence (56). Taking a closer look at some of the ads makes it easy to see that they point out power of one over another in all spheres of life. It is obvious that advertisers play to our worst fears and secret wishes to get us to buy their products. They try to make us believe that happiness comes