Jenny Haniver's Call Of Duty
But the case of Jenny Haniver could prove instructive.
Ms Haniver plays Call of Duty - a FPS game - daily with her friends, as she has done for years - even though she is often subjected to harassment when men discover that she's a woman, as she told the BBC in 2012.
But, recently, Call of Duty introduced an option to play as a female character.
Now, she says "everyone I know when given the option will play as female characters" - including some men, who have also lobbied for more female characters and a reduction of both hypersexualised female and male characters.
"The more we're normalised and shown as protagonists, the more women are going to want to play games," she
says.
Ms Haniver plays Call of Duty - a FPS game - daily with her friends, as she has done for years - even though she is often subjected to harassment when men discover that she's a woman, as she told the BBC in 2012.
But, recently, Call of Duty introduced an option to play as a female character.
Now, she says "everyone I know when given the option will play as female characters" - including some men, who have also lobbied for more female characters and a reduction of both hypersexualised female and male characters.
"The more we're normalised and shown as protagonists, the more women are going to want to play games," she
says.