Jollibee Analysis

The Two Leaders’ Strategy of Managing the Operation

Introduction

The case study of this paper highlighted between long-serving independent manager and newly-appointed manager (a kin of the company owner) with both having different motivation techniques and its leadership styles and powers. The role of two key leaders makes difference of the theories being used in motivation and leadership theories. The motivation theories being used in this case study will focus based on two different categories of motivation (Robbins, 2009) - the content theory and process theory. Among the four leadership approaches (trait-spotting, style-counselling, contingency and new leadership), the paper will discuss trait-spotting approach applied in company (Kottler, 2001). Names are withheld in this paper for confidentiality reasons. References will be made to their term served in the company instead, namely, the long-serving independent manager and the newly-appointed manager. And the company name will be called “The Group”.

The Organization Background The Group was incorporated in Singapore on 10 March 2005 being one of the healthcare and medical field specialized. With the fast-growing innovation, it has been public-shares listed on the Singapore Exchange Securities Trading Limited in July 2009. Over the years, the group had launched thirteen (13) operating subsidiaries locally and three (3) eye care branches overseas. And they are continuing to promote more healthcare branches locally. Indeed, its mission is to build new and existing provision of healthcare services to the public through excellent clinical practices and innovation. The main objective of the Group is to ensure good quality of services and provide competitive strategy concerning difficulty in eye sight, physical appearance matter, body and health condition, lifestyle, and serious sicknesses. And its internal objective (means from top management down to subordinates) is to keep staff by providing

References: Motivation… “as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.” (Robbins, 2009, 144). Kroon (1995:32) provides the definition of motivation as “….is what causes, channels and maintains human behaviour” (Cheminais et al, 1998, 154). The Application of Motivation Miner (1993) distinguished four types of organization described in literature Leaders should understand the internal and external motivators as well as the needs and wants of the individual (Kenney, 2009). Buchanan and Huczynski (2010) discussed the two different categories of motivation. These are the following: a According to Daft’s definition of goal describes “the organization’s shared values and beliefs and its reason for being” (2010, 2007, 60). It is often called “mission” or “official goals”. The Content theory Content theory was also known as “need theory” (Romando, 2010)