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Case study: Jumping off place
Q 1: In what way will the culture of Spain be different from U.S? In answering this question refer to figure 4-5, 4-6, 4-7.
Ans: if we compare the cultures of United States and Spain, keeping in view the hofstede’s dimensions, following cultural differences were found: 1. Power distance:
This aspect deals with fact that all individuals in societies are not equal. It is defined as:
“The extent to which less powerful members of institution & organization accept that power is distributed unequally”
Spain‘s hierarchical power distance is accepted. Whereas U.S have low power distance. Within American companies, management levels are established for convenience & superiors are always accessible. Both managers and employees shared information frequently. Communication is informal, direct and participative.
2. Individualism:
It is the tendency of people to look after themselves and their immediate family only.
Spain is collectivist as well as individualistic but the practise is not aggressive. Whereas U.S is highly individualistic state. People look after themselves and their families.
3. Mascunist/feminist:
Masculinity is a cultural characteristic in which dominant values are success, money and things whereas feminity is cultural characteristic in which he dominant values are caring for others and quality of life. Spain is a feminist society. They believe in helping the needy people. Whereas united states is masculine society. They are materialistic and after success and money.
4. Uncertainty avoidance:
It is the extent to which the people feel threatened by unpredictable situations and have created beliefs and institutions that try to avoid these. Uncertainty avoidance is highly practice in Spain. People have rules for everything. Any change in the rule causes stress to the people. They are not risk takers at all. Whereas American society is uncertainty acceptance