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Limitations And Constrains Of Marketing

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Limitations And Constrains Of Marketing
Limitations and Constrains Of Marketing
Sale Of Good Act in 1979- The sale of good act is for retailers, and sellers. It is a set of rules in which they must abide by, when you buy goods from people it means you have entered a contract, from the seller of the items you bought. The act means that the products you sale must be satisfactory and fit for the purpose. By satisfactory it means it should be in the right condition and by fit for purpose they mean it must be for everyday use and not be in a bad condition, but also for the needs that you specifically asked for.
The act makes sure that Tesco’s are selling satisfactory items that are fit to do what they are meant to, This also means that the food has to be satisfactory as well. It all comes down to what the customer wants. For example if you wanted halal meat. This act also abides to Asos, as even though the items you are purchasing are brand new you can’t see the state in which it is in and if its fully functional. But, you do get about a year to see if it is , which means you can take the item back without a reason and get a full refund. So this act means that Asos has to sale items which are in a good condition and also means if the customer have bought a printer from Asos , but have requested that it is compatible with a computer and they agreed, it means it is fit for the purpose.
The Customer Protection From Unfair Trading Regulations in 2008- This act is put in place to stop unfair and misleading trading, to customers. It also means that door to door selling is banned. For example of this is advertising a “Applee” product for sell, this is making the customer think it is an Apple product, when really it is being sold as “Applee”, the whole idea here is to deceive the customer to buy the product.
This act affects Tesco’s because it means they cannot try to tell a product, and deceive the customer. Eg: telling the customer that there is a new “burger” out, making the customers think that it’s their

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