Introduction
MAC stands for Make-up Art Cosmetics. It was a company created in 1984, in Toronto Canada by Frank Toskan and Frank Angelo. Estee Lauder now owns the company, as of 1998. It is premiere cosmetics line, with products that glamorous and often bold looks. The ranges of products are intended to complement all skin tones, and it's original committed to cruelty-free standards. motto remains: All ages, all races, and all sexes. The company is also
Brand History
Frank Toskan and Frank Angelo started Mac in Canada in 1984. Angelo was the original founder. Toskan was a make-up artist and photographer, and Angelo was the owner of a hair salon chain. Since they were both involved in fashion photography, they both quickly recognized the need for more durable, versatile and creative cosmetics products that could handle the demands of professional photo shoots. Always on the cutting edge with their engagement of celebrity endorsements, awareness of social and cultural diversity, and involvement in charitable social initiatives, MAC Cosmetics has now grown to become one of the most popular and influential cosmetics companies in the world. Estée Lauder gained controlling interest in MAC in 1994 and finalized their acquisition of the company by 1998.
M r. Frank Angelo & M r. Frank Toskan
Estee Lauder
Product Line
When it comes to contemporary cosmetics, MAC is very likely the most sought after cosmetics line. Within the MAC Cosmetics line are some of the most desired products on the market. MAC also provides their customers with a client-focused philosophy, which contributes, to growing number of clients who adore MAC products. Color palettes have been developed by MAC Cosmetics for every possible shade, tone and type of skin. Well over 160 shades of lipstick and 150 shades of eye shadow have been created to date with numerous finishes. In addition, MAC consistently releases fresh, new, limited edition collections. Mac’s newly