Magazine Advertising Critique
MAGAZINE ADVERTISING CRITIQUE
INTRODUCTION
This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers. How organized the ad is made in term of its layout, if it is easy for people to interpret the message given immediately.
PRODUCT DESCRIPTION
ACUVUE 1 Day Moist is the only daily disposable contact lenses with proprietary LACREON technology which locks a moisture-rich agent that acts just like natural tears, into the proven Etafilcon A material. As a result, eyes will feel fresh and remarkably comfortable, all day long. Since it is disposable, there is less problem for whoever wearing it, because there will be no cases, no cleaning, just wear it and throw it away at the end of the day. It is also suitable especially for the people who is always on the go, who does not need hassle to take care of contact lenses.
This contact lens is especially ideal for people who suffer from allergy. Clinical research shows that a fresh pair of contact lenses every day is good to improve comfort for people suffering from mild discomfort or itching because of the allergy while wearing contacts. This disposable contact lenses of ACUVUE not just offer clean contacts but also comfort while wearing it.
Another uniqueness of ACUVUE 1 Day Moist contact lenses it is made with latest technology which is LACREON technology. This is a new technology and
INTRODUCTION
This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers. How organized the ad is made in term of its layout, if it is easy for people to interpret the message given immediately.
PRODUCT DESCRIPTION
ACUVUE 1 Day Moist is the only daily disposable contact lenses with proprietary LACREON technology which locks a moisture-rich agent that acts just like natural tears, into the proven Etafilcon A material. As a result, eyes will feel fresh and remarkably comfortable, all day long. Since it is disposable, there is less problem for whoever wearing it, because there will be no cases, no cleaning, just wear it and throw it away at the end of the day. It is also suitable especially for the people who is always on the go, who does not need hassle to take care of contact lenses.
This contact lens is especially ideal for people who suffer from allergy. Clinical research shows that a fresh pair of contact lenses every day is good to improve comfort for people suffering from mild discomfort or itching because of the allergy while wearing contacts. This disposable contact lenses of ACUVUE not just offer clean contacts but also comfort while wearing it.
Another uniqueness of ACUVUE 1 Day Moist contact lenses it is made with latest technology which is LACREON technology. This is a new technology and