Marketing Analysis of 4 Companies
Case Study
Buy Less: How Some Companies Profit By Asking You To Spend Less
Abhishek Sharma
Olena Sepyahina
Pranyudh John Meesa
Praveen Sharma
GBMP 502
Professor Suzanne Ross
March 19, 2013
Table of Contents I. Market Analysis II. Target Market III. Competitive Analysis IV. Positioning 1. Customer-Focused Value Proposition 2. Perceptual Map 3. Brand Mantra V. Extrapolate
1. Brief description of the product line
2. Market Share of Tide
3. Market Opportunities and Recommendation
Gillette Market Analysis Market analysis of a product/brand focuses on market size, market trend, market growth rate and other key success factors. Gillette, known as a men’s brand has strong market presence capturing about 80% of the market share and has a vast range of product choice, but lacks technological advancements as most of its products are manual. The company is facing stiff competition from other brands which is giving rise to pricing competition among the companies and Gillette being the costliest is losing its ground since 2010, some of the reports show that they have lost three share points, due to the economy. There are other abundant replaceable products from other brands present in the market at comparatively lower prices. SWOT STRENGTHS * STRONG BRAND NAME * HIGH MARKET SHARE * INNOVATION * PRODUCT CHOICES * INTERNATIONAL APPEAL AND PRESENCE * ENDORSEMENT BY CELEBS | WEAKNESSESS * MALE PRODUCTS ONLY * HIGH COST | OPPORTUNITIES * PRODUCTS FOR FEMALES * MORE OF MANUAL PRODUCTS AVAILABLE-SCOPE OF TECHNOLOGICAL ADVANCEMENTS | THREATS * COMPETITION FROM OTHER SMALL BRANDS PROVIDING SAME PRODUCTS IN LESS PRICE * AVAILABILITY OF CHEAPER PRODUCTS * USE AND THROW PRODUCTS WITH SIGNIFICANTLY LOW PRICE * TO MAINTAIN CUSTOMER BASE | Target Market There are 2, 615, 060 people living in Toronto. Thousands of non-residents come to
Buy Less: How Some Companies Profit By Asking You To Spend Less
Abhishek Sharma
Olena Sepyahina
Pranyudh John Meesa
Praveen Sharma
GBMP 502
Professor Suzanne Ross
March 19, 2013
Table of Contents I. Market Analysis II. Target Market III. Competitive Analysis IV. Positioning 1. Customer-Focused Value Proposition 2. Perceptual Map 3. Brand Mantra V. Extrapolate
1. Brief description of the product line
2. Market Share of Tide
3. Market Opportunities and Recommendation
Gillette Market Analysis Market analysis of a product/brand focuses on market size, market trend, market growth rate and other key success factors. Gillette, known as a men’s brand has strong market presence capturing about 80% of the market share and has a vast range of product choice, but lacks technological advancements as most of its products are manual. The company is facing stiff competition from other brands which is giving rise to pricing competition among the companies and Gillette being the costliest is losing its ground since 2010, some of the reports show that they have lost three share points, due to the economy. There are other abundant replaceable products from other brands present in the market at comparatively lower prices. SWOT STRENGTHS * STRONG BRAND NAME * HIGH MARKET SHARE * INNOVATION * PRODUCT CHOICES * INTERNATIONAL APPEAL AND PRESENCE * ENDORSEMENT BY CELEBS | WEAKNESSESS * MALE PRODUCTS ONLY * HIGH COST | OPPORTUNITIES * PRODUCTS FOR FEMALES * MORE OF MANUAL PRODUCTS AVAILABLE-SCOPE OF TECHNOLOGICAL ADVANCEMENTS | THREATS * COMPETITION FROM OTHER SMALL BRANDS PROVIDING SAME PRODUCTS IN LESS PRICE * AVAILABILITY OF CHEAPER PRODUCTS * USE AND THROW PRODUCTS WITH SIGNIFICANTLY LOW PRICE * TO MAINTAIN CUSTOMER BASE | Target Market There are 2, 615, 060 people living in Toronto. Thousands of non-residents come to
References: Anne Johansson (2010, May 7). Building and Living. Halmstad. Retrieved March 10, 2013, from: http://www.halmstad.se/omwebbplatsen/english/buildingliving.26_en.html Asa Elofsson (2010, May 11). Industry & Work. Halmstad. Retrieved March 10, 2013, from: http://www.halmstad.se/omwebbplatsen/english/industrywork.29_en.html From: http://patagoniacompany.wordpress.com Samenland.nl. Halland. Retrieved March 10, 2013, from: http://www.samenland.nl/zwe_halland.html