Marketing and Sales Plan
Background
Unique Learning is a new and upcoming childcare service which will be located in Atlanta, GA. Melanie Mkwayi is planning to lease a building which has 2 separate entrances and 2 separate areas to be able to care for both the sick and well children. This will allow working parents who depend on our facility for childcare to minimize the days they have to miss work because their children are not well due to a common illness. This is a prime opportunity to break into the market because a service like this is yet to exist in the Atlanta area.
Strategic Focus and Plan
Mission Statement
To provide top of the line childcare to the working class at affordable rates and building customer rapport and trust by delivering outstanding educational training, care and reliability in a clean and home like atmosphere.
Goals
Financial:
1. To generate income of at least $42,000 per year for Melanie Mkwayi’s personal salary.
2. Gain profits of 4% after tax no later than the second year of operation.
3. To show economic growth of at least 3% per year over the next five years.
Nonfinancial:
1. Within five years, expand from Atlanta into other cities in Georgia.
2. To become the top rated childcare service in Atlanta within five years.
3. To provide a curriculum that challenges our children and completely prepares them for kindergarten.
Marketing and Product Objectives
Unique Learning’s marketing goal is to promote its services as a one stop shop for all childcare needs. To achieve this task, we plan to determine our focus market and conquer it, look for ways to expand into new markets by customizing plans based on that markets needs and continue to look for ways to offer new incentives.
The main objective of Unique Learning is to market our services to working parents who depend on childcare services in order to go to work every day. Since there is a vast amount of working parents depending on childcare services, we
Unique Learning is a new and upcoming childcare service which will be located in Atlanta, GA. Melanie Mkwayi is planning to lease a building which has 2 separate entrances and 2 separate areas to be able to care for both the sick and well children. This will allow working parents who depend on our facility for childcare to minimize the days they have to miss work because their children are not well due to a common illness. This is a prime opportunity to break into the market because a service like this is yet to exist in the Atlanta area.
Strategic Focus and Plan
Mission Statement
To provide top of the line childcare to the working class at affordable rates and building customer rapport and trust by delivering outstanding educational training, care and reliability in a clean and home like atmosphere.
Goals
Financial:
1. To generate income of at least $42,000 per year for Melanie Mkwayi’s personal salary.
2. Gain profits of 4% after tax no later than the second year of operation.
3. To show economic growth of at least 3% per year over the next five years.
Nonfinancial:
1. Within five years, expand from Atlanta into other cities in Georgia.
2. To become the top rated childcare service in Atlanta within five years.
3. To provide a curriculum that challenges our children and completely prepares them for kindergarten.
Marketing and Product Objectives
Unique Learning’s marketing goal is to promote its services as a one stop shop for all childcare needs. To achieve this task, we plan to determine our focus market and conquer it, look for ways to expand into new markets by customizing plans based on that markets needs and continue to look for ways to offer new incentives.
The main objective of Unique Learning is to market our services to working parents who depend on childcare services in order to go to work every day. Since there is a vast amount of working parents depending on childcare services, we