Marketing Management Kotler and Keller
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Prentice
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Pearson Education International
Editorial Director: Sally Yagan
Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams
Manager, Product Development: Ashley Santora Project Manager, Editorial: Melissa PeJlerano Assistant Editor, Media: Denise Vaughn Marketing Manager: Anne Falhgren
Marketing Assistant: Susan Osterlitz
Senior Managing Editor: judy Leale Permissions Project Manager: Charles Morris Permissions Coordinator: Karyn Morrison Senior Operations Supervisor: Arnold Vila Senior Art Director: Steve Frim
Interior Design: Amanda Kavanagh
Cover Design: Ray Cruz
Director, Image Resource Center: Melinda Patelli Manager, Rights and Permissions: Zina Arabia Manager: Visual Research: Heth Brenzel
Manager, Cover Visual Research & Permissions: Karen Sanatar Image Permission Coordinator: Ang'John Ferreri
Photo Researcher: Sheila orman
Composition: S4Carlisie Publishing Services
Printer/Binder: Quebecor World ColorfVersailles; Phoenix Color Corp./Hagerstown Typeface: Utopia 9/11
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text and on page 791.
If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imporTed without the approval of the Publisher or the Author.
Copyright 2009,2006,2003,2000, 1997 by Pearson Education, Inc., Upper Saddle River, ew Jersey, 07458. Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding
!.4PJ'lf,)'� r;K
I 3 -r(H [D . .>-c. (2'171--
-, EARSON
--
Prentice
. Hall
Pearson Education International
Editorial Director: Sally Yagan
Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams
Manager, Product Development: Ashley Santora Project Manager, Editorial: Melissa PeJlerano Assistant Editor, Media: Denise Vaughn Marketing Manager: Anne Falhgren
Marketing Assistant: Susan Osterlitz
Senior Managing Editor: judy Leale Permissions Project Manager: Charles Morris Permissions Coordinator: Karyn Morrison Senior Operations Supervisor: Arnold Vila Senior Art Director: Steve Frim
Interior Design: Amanda Kavanagh
Cover Design: Ray Cruz
Director, Image Resource Center: Melinda Patelli Manager, Rights and Permissions: Zina Arabia Manager: Visual Research: Heth Brenzel
Manager, Cover Visual Research & Permissions: Karen Sanatar Image Permission Coordinator: Ang'John Ferreri
Photo Researcher: Sheila orman
Composition: S4Carlisie Publishing Services
Printer/Binder: Quebecor World ColorfVersailles; Phoenix Color Corp./Hagerstown Typeface: Utopia 9/11
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text and on page 791.
If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imporTed without the approval of the Publisher or the Author.
Copyright 2009,2006,2003,2000, 1997 by Pearson Education, Inc., Upper Saddle River, ew Jersey, 07458. Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding