Marketing Mix of the Berocca
1.0 Abstract
In this report, the aim was to analyze the marketing mix of Berocca according to our group’s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented.
2.0 Introduction
Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca was made by the Roche Pharmaceuticals, but in 2005 Bayer’s global acquired the Roche Consumer Health and Berocca is made by Bayer. “Berocca is the NO.1 multivitamin brand grocery trade with 49% market share in 2009.” (Nielson, 2009) It is popular around the world, such as the Unite Kingdom, the Unite States, the European Union and China.
In this report, the marketing mix of Berocca has been analyzed detailedly from product, price, place and promotion. Some results have been analyzed based on our group questionnaires. From the questionnaire, our group calculated some data. In terms of the data, the consequences were found clearly. Additionally, the report’s main points will be concluded and the personal recommendations will be given.
3.0 Methodology
Due to achieve the research of Berocca from 4Ps, Rina, Shupeng, Beverly and me, we made up a group. We surveyed on the internet and in the university library. Furthermore, we discussed together and made a questionnaire with 11 questions. Then we did the questionnaires at the bus station outsides the Brent Cross. We did 30 questionnaires.
4.0 The results and analyses of Berocca marketing mix
In this section, according to the questionnaires the Berocca marketing mix will be analyzed and our group made some diagrams based on the questionnaires, we got some data, in terms of the data the results will be concluded.
4.1 Product
Product means the goods-and-services combination the company offers to the target market. (Kotler
In this report, the aim was to analyze the marketing mix of Berocca according to our group’s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented.
2.0 Introduction
Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca was made by the Roche Pharmaceuticals, but in 2005 Bayer’s global acquired the Roche Consumer Health and Berocca is made by Bayer. “Berocca is the NO.1 multivitamin brand grocery trade with 49% market share in 2009.” (Nielson, 2009) It is popular around the world, such as the Unite Kingdom, the Unite States, the European Union and China.
In this report, the marketing mix of Berocca has been analyzed detailedly from product, price, place and promotion. Some results have been analyzed based on our group questionnaires. From the questionnaire, our group calculated some data. In terms of the data, the consequences were found clearly. Additionally, the report’s main points will be concluded and the personal recommendations will be given.
3.0 Methodology
Due to achieve the research of Berocca from 4Ps, Rina, Shupeng, Beverly and me, we made up a group. We surveyed on the internet and in the university library. Furthermore, we discussed together and made a questionnaire with 11 questions. Then we did the questionnaires at the bus station outsides the Brent Cross. We did 30 questionnaires.
4.0 The results and analyses of Berocca marketing mix
In this section, according to the questionnaires the Berocca marketing mix will be analyzed and our group made some diagrams based on the questionnaires, we got some data, in terms of the data the results will be concluded.
4.1 Product
Product means the goods-and-services combination the company offers to the target market. (Kotler