Marketing Organic Cosmetics

”The share of organic and natural cosmetics in the $270 billion global cosmetic market is growing at a fast pace.” As people are becoming more and more conscious of the negative side effects of extended use and exposure to chemical cosmetics so too has the cosmetics industry. Cosmetics normally use aromatic hydrocarbons that are derived from petroleum which have been proven to show long term side effects on the skin. While the idea of organic cosmetics is not new a company as well known as M.A.C. Cosmetics has not yet tapped into this very viable market, so I have decided to choose them as my company to create a new line of organic products as well as a marketing plan for the new line.
First let us begin with the products that I would like to introduce. I propose we begin introducing the new products in two areas; skincare and makeup. Starting with skincare I would like to introduce a full line of moisturizers, eye creams, & and skin exfoliators. These new products will center around using fruit and vegetable extracts to naturally soften, moisten, and cleanse the skin. In regards to makeup, I’d like to introduce different tinted foundations that offer protection from the sun as well. These tinted foundations would also center around the use of natural fruit and vegetable extracts as opposed to chemicals. The new line would be called N.O.W. which stands for Natural, Organic & Worryfree, the abbreviation of N.O.W. shows consumers that M.A.C cosmetics are moving forward not only with current trends in the market but with the ultimate needs of their customers.
Having identified what products we’d like to introduce we next need to take a look at the Macroenvironment by a PEST analysis and analyzing the current Megatrends for bringing the N.O.W. products into the market.
Megatrends
* The global population is becoming older
The longevity revolution of the 20th century has increased lifespans and as a result, the global population is becoming older,