Marketing Plan
A. Marketing Plan
1. Do a Situational Analysis
Target Markets
We set our target market based on several aspects below:-
Demographic
Most of potential customers in Mont Kiara and Taman Laguna are came from high income family that has a higher education and status who has their own level of comfort ability that they wish to live in their daily lives.
Geographic
Some of people in Mont Kiara are come from Korea and other countries. They came and stay here by renting out house and transportation to go to their destinated destination.
Psychographic
Mont Kiara are famous with golf tournament that invites many guest around the world. Some are coming for tournament but there are some are coming for a holiday and business. So might need a short term rental with transportation also.
Market Needs & Trends
Look at your local holiday rental market as a whole. Are there any traveller groups that don’t seem to be well catered for? Has your local area undergone any major changes in the past year? 5 years? 10 years? Look for trends in the number of visitors, demographics of visitors, new construction in the area, sharp increases or decreases in the value of property, significant increases in property taxes, or new or proposed regulations regarding short-term rentals.
SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis
Completing a SWOT analysis will help you determine where the strengths of your holiday rentals business, where you can improve, and what opportunities exist in the market, and what threats loom on the horizon.
Strengths:
What does your holiday home offer that other homes in your area do not?
What makes your home special?
Are your rates competitive?
What do you do as an owner that is better than other owners in your market?
Examine your online adverts. What does your ad do well?
Weaknesses:
What do other holiday homes in your area offer that you do not?
Are there any areas where your home could be improved
1. Do a Situational Analysis
Target Markets
We set our target market based on several aspects below:-
Demographic
Most of potential customers in Mont Kiara and Taman Laguna are came from high income family that has a higher education and status who has their own level of comfort ability that they wish to live in their daily lives.
Geographic
Some of people in Mont Kiara are come from Korea and other countries. They came and stay here by renting out house and transportation to go to their destinated destination.
Psychographic
Mont Kiara are famous with golf tournament that invites many guest around the world. Some are coming for tournament but there are some are coming for a holiday and business. So might need a short term rental with transportation also.
Market Needs & Trends
Look at your local holiday rental market as a whole. Are there any traveller groups that don’t seem to be well catered for? Has your local area undergone any major changes in the past year? 5 years? 10 years? Look for trends in the number of visitors, demographics of visitors, new construction in the area, sharp increases or decreases in the value of property, significant increases in property taxes, or new or proposed regulations regarding short-term rentals.
SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis
Completing a SWOT analysis will help you determine where the strengths of your holiday rentals business, where you can improve, and what opportunities exist in the market, and what threats loom on the horizon.
Strengths:
What does your holiday home offer that other homes in your area do not?
What makes your home special?
Are your rates competitive?
What do you do as an owner that is better than other owners in your market?
Examine your online adverts. What does your ad do well?
Weaknesses:
What do other holiday homes in your area offer that you do not?
Are there any areas where your home could be improved