Marketing Plan
Marketing Plan: Phase III
MKT/421
Marketing Plan: Phase III Innovation is a very important aspect for operating a business. Developing new products and services can increase a company’s brand name, growth as well as revenue. The success for many established companies that remain in business for many years is due to providing the same product or service of satisfaction to their consumers based on traditional habits for managing their establishment. There are those companies that believe in keeping business to the basics, there are those companies that thrive off the risk of new ideas and ways to expand the organization overall. Some businesses will make a point to implement new developments that presents value and quality for their consumer markets, while in the meantime giving off an impressionable reputation of success for the business. A company like Walmart is always thinking of new ways to keep their brand name alive in the mind of many consumers. Although consumers can visit Walmart locations for a mixture of reasons, an organization like Walmart will always have to maintain their customer needs and dedication at all times. Creating a new service that will bridge the public closer to what is needed in their daily lives can be accomplished by gathering the resources from customer surveys. The input when acknowledged can be very beneficial to what the average buyer’s concerns are. Introducing a new service that gives customer the flexibility to choose between physically attending the facility for shopping purposes; having it delivered to one’s door step. In other words to expand a business environment, concepts such as improvisation, product, consumer input, and strategic ideas that recognizes the buyer’s interest is vital. There are many attributes of the new service offered by Walmart. The benefits of grocery and pharmacy delivery will open the organization to many new customers as well as existing customers. Home delivery of these products
MKT/421
Marketing Plan: Phase III Innovation is a very important aspect for operating a business. Developing new products and services can increase a company’s brand name, growth as well as revenue. The success for many established companies that remain in business for many years is due to providing the same product or service of satisfaction to their consumers based on traditional habits for managing their establishment. There are those companies that believe in keeping business to the basics, there are those companies that thrive off the risk of new ideas and ways to expand the organization overall. Some businesses will make a point to implement new developments that presents value and quality for their consumer markets, while in the meantime giving off an impressionable reputation of success for the business. A company like Walmart is always thinking of new ways to keep their brand name alive in the mind of many consumers. Although consumers can visit Walmart locations for a mixture of reasons, an organization like Walmart will always have to maintain their customer needs and dedication at all times. Creating a new service that will bridge the public closer to what is needed in their daily lives can be accomplished by gathering the resources from customer surveys. The input when acknowledged can be very beneficial to what the average buyer’s concerns are. Introducing a new service that gives customer the flexibility to choose between physically attending the facility for shopping purposes; having it delivered to one’s door step. In other words to expand a business environment, concepts such as improvisation, product, consumer input, and strategic ideas that recognizes the buyer’s interest is vital. There are many attributes of the new service offered by Walmart. The benefits of grocery and pharmacy delivery will open the organization to many new customers as well as existing customers. Home delivery of these products
References: Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin. Retrieved from: https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.asp