Marketing Plan: Youthphoria Comestic Company
YOUTHPHORIA
ANTI-AGEING MARKET
Case study
Prepared for: Joel Haire
Marketing Planning (HBM423)
Prepared By: Thuy Duong Nguyen - 2070073
Nguyet Thu Nguyen – 206300x
Nasrin Sadeghpour- 2054493
Due Date: 15/11/2013
Case study of YOUTHPHORIA
EXECUTIVE SUMMARY
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YOUTHPHORIA is a newcomer in Australian anti-ageing market which costs AUD $354.8 million in
2011. Regarding to company vision, YOUTHPHORIA proudly provide the best skin care for its customers underlying the wide range of innovative research and meticulous formula from the latest pharmaceutical technologies. Regarding projected context, in next developing steps, YOUTHPHORIA would like upgrade its image, position, service and products to high-class market. In addition, the company is re-structuring and seeking new segmentations to broaden market share and sales touching the expectable turnover of $1,000,000 in 2015, with the budget of $200,000 for whole promotional expenditure.
The report’s structure follows auditing relevant environments (internal and external) to find opportunities, threats, weakness and strength. From that background, the marketing mix strategies in next two years are designed to help YOUTHPHORIA to achieve business objectives, increasing profits, market shares and brand awareness.
First of all, in the scope of external environment analysis, it is suggested to segment YOUTHPHORIA’s customers to 2 groups for future marketing strategies, consisting of Middle aged women - from age from 35 to 60 (current buyers) and Pre-middle aged women – from age from 25 to 35 (Potential buyers). However, as the final result, “Middle aged women” is the main segment in the marketing campaign of 2013-2015, because of some reasons, including Company’s orientation and objectives;
Increase of aging population; more potential and bigger market and Product function. This segment is affected by environment influences (policy, economic, society-cultural, demographic,
ANTI-AGEING MARKET
Case study
Prepared for: Joel Haire
Marketing Planning (HBM423)
Prepared By: Thuy Duong Nguyen - 2070073
Nguyet Thu Nguyen – 206300x
Nasrin Sadeghpour- 2054493
Due Date: 15/11/2013
Case study of YOUTHPHORIA
EXECUTIVE SUMMARY
*******
YOUTHPHORIA is a newcomer in Australian anti-ageing market which costs AUD $354.8 million in
2011. Regarding to company vision, YOUTHPHORIA proudly provide the best skin care for its customers underlying the wide range of innovative research and meticulous formula from the latest pharmaceutical technologies. Regarding projected context, in next developing steps, YOUTHPHORIA would like upgrade its image, position, service and products to high-class market. In addition, the company is re-structuring and seeking new segmentations to broaden market share and sales touching the expectable turnover of $1,000,000 in 2015, with the budget of $200,000 for whole promotional expenditure.
The report’s structure follows auditing relevant environments (internal and external) to find opportunities, threats, weakness and strength. From that background, the marketing mix strategies in next two years are designed to help YOUTHPHORIA to achieve business objectives, increasing profits, market shares and brand awareness.
First of all, in the scope of external environment analysis, it is suggested to segment YOUTHPHORIA’s customers to 2 groups for future marketing strategies, consisting of Middle aged women - from age from 35 to 60 (current buyers) and Pre-middle aged women – from age from 25 to 35 (Potential buyers). However, as the final result, “Middle aged women” is the main segment in the marketing campaign of 2013-2015, because of some reasons, including Company’s orientation and objectives;
Increase of aging population; more potential and bigger market and Product function. This segment is affected by environment influences (policy, economic, society-cultural, demographic,