Marketing Research: Theme Restaurant
Introduction
Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining experience. For example, the toilet theme restaurant in Taipei, Taiwan. It is believed that theme restaurants have become more and more popular, therefore many people, especially young people will patronize to a theme restaurant to experience the unique ambience while enjoying their meal.
Most of theme restaurant are located in Kuala Lumpur and overseas such as Singapore, Taiwan and Japan. It is difficult to find theme restaurant in Johor Bahru, therefore it is undoubtedly a good market opportunity for us to recommend this business to the client.
In order to survey the feasibility of opening a theme restaurant in Johor Bahru, we have interviewed sixty respondents by giving out the questionnaire and the results have been analysed through some graphs and pie charts.
Factors/reasons that indicate the feasibility of opening theme restaurant in Johor Bahru.
Johor Bahru is a very busy and populated city. It is very difficult to find a comfortable and quiet place for chatting and gathering. Nowadays theme restaurant is very famous in overseas such as toilet-themed restaurant, Taiwan. Wong (2009) states that "We not only sell food but also laughter. The food is just as good as any restaurant but we offer additional fun". This indicates that theme restaurant not only allow customer enjoy a delicious meal but also provide some entertainment. One of the foods mentioned by Wong is the chocolate ice-cream; they have designed the shape of the chocolate ice-cream looks like natural waste. Although customers think that it is disgusting, the customer awareness and curiosity is increasing by this creative idea. The number of people who enjoy staying in theme restaurant is still increasing. Thus, there is a potential market for run the theme restaurant in Johor Bahru.
According to appendix figure 10, 93% of the respondents agree that they
Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining experience. For example, the toilet theme restaurant in Taipei, Taiwan. It is believed that theme restaurants have become more and more popular, therefore many people, especially young people will patronize to a theme restaurant to experience the unique ambience while enjoying their meal.
Most of theme restaurant are located in Kuala Lumpur and overseas such as Singapore, Taiwan and Japan. It is difficult to find theme restaurant in Johor Bahru, therefore it is undoubtedly a good market opportunity for us to recommend this business to the client.
In order to survey the feasibility of opening a theme restaurant in Johor Bahru, we have interviewed sixty respondents by giving out the questionnaire and the results have been analysed through some graphs and pie charts.
Factors/reasons that indicate the feasibility of opening theme restaurant in Johor Bahru.
Johor Bahru is a very busy and populated city. It is very difficult to find a comfortable and quiet place for chatting and gathering. Nowadays theme restaurant is very famous in overseas such as toilet-themed restaurant, Taiwan. Wong (2009) states that "We not only sell food but also laughter. The food is just as good as any restaurant but we offer additional fun". This indicates that theme restaurant not only allow customer enjoy a delicious meal but also provide some entertainment. One of the foods mentioned by Wong is the chocolate ice-cream; they have designed the shape of the chocolate ice-cream looks like natural waste. Although customers think that it is disgusting, the customer awareness and curiosity is increasing by this creative idea. The number of people who enjoy staying in theme restaurant is still increasing. Thus, there is a potential market for run the theme restaurant in Johor Bahru.
According to appendix figure 10, 93% of the respondents agree that they