Marketing Strategy of Mba-Itb
APPLYING MARKETING STRATEGY AT MBA ITB JAKARTA
I. Conduct the 5Cs Analysis at MBA ITB Jakarta
Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School, describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer, Company, Competitor, Collaborator and Context. In conducting the 5C’s at MBA ITB Jakarta will describe as follow:
a. Customer (What needs do we seek to satisfy) In answers.com on question “Why MBA?” mentioned that its degree designed to give you the ability to develop your career to its fullest potential, at an accelerate pace. This answer will describe the customers for MBA ITB will be the executive that has a working experienced in company and intend to develop the career. I will mark “experienced worker” as career swtichers.
Entrepreneurs, The others customers that also fit for MBA ITB programme, “why the entrepreneurs need MBA? the opportunity to build and develop the disciplinary business skills that one would typically learn on an MBA but, over and above that, students will be required to integrate and apply these skills in an entrepreneurial setting which we hope will put each of our graduates on the fast-track to fulfilling their entrepreneurial ambitions. Covering every aspect an entrepreneur needs to create a sustainable business, the Entrepreneurship MBA enables you to integrate different skills, disciplines and perspectives to identify a new business opportunity, and then to launch and grow your venture. (Gordon Institute, 2011). Benefit on self developing and business developing by seeing the opportunity inline or outline on the business that entrepreneurs have and build a wide networking will be the base foundation of willingness of entrepreneurs to join MBA ITB.
Nowadays, the fresh graduates also have interest to take post graduate, this situation has already become a trend in Indonesia. As we can see that many universities now
I. Conduct the 5Cs Analysis at MBA ITB Jakarta
Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School, describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer, Company, Competitor, Collaborator and Context. In conducting the 5C’s at MBA ITB Jakarta will describe as follow:
a. Customer (What needs do we seek to satisfy) In answers.com on question “Why MBA?” mentioned that its degree designed to give you the ability to develop your career to its fullest potential, at an accelerate pace. This answer will describe the customers for MBA ITB will be the executive that has a working experienced in company and intend to develop the career. I will mark “experienced worker” as career swtichers.
Entrepreneurs, The others customers that also fit for MBA ITB programme, “why the entrepreneurs need MBA? the opportunity to build and develop the disciplinary business skills that one would typically learn on an MBA but, over and above that, students will be required to integrate and apply these skills in an entrepreneurial setting which we hope will put each of our graduates on the fast-track to fulfilling their entrepreneurial ambitions. Covering every aspect an entrepreneur needs to create a sustainable business, the Entrepreneurship MBA enables you to integrate different skills, disciplines and perspectives to identify a new business opportunity, and then to launch and grow your venture. (Gordon Institute, 2011). Benefit on self developing and business developing by seeing the opportunity inline or outline on the business that entrepreneurs have and build a wide networking will be the base foundation of willingness of entrepreneurs to join MBA ITB.
Nowadays, the fresh graduates also have interest to take post graduate, this situation has already become a trend in Indonesia. As we can see that many universities now