mkt strategic marketing
Strategic Marketing
Fall, 2010
Course Unique # 05140 (8:00 a.m.)
Professor Kate Mackie, Ph.D.
Office CBA 5.176 M (behind Communications Office, above Dean’s office)
Office Hours Tuesdays/Thursdays, 1:00-2:30, and by appointment
Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.)
E-Mail Kate.Mackie@McCombs.utexas.edu
Skype katemackietx
Course Web Page via Blackboard
Teaching Assistants Kevin.Burke@mba11.mccombs.utexas.edu John.Hale@mba11.mccombs.utexas.edu
Course description
The primary objective of this course is to help you develop skills and gain experience in analyzing a business’s situation and then formulating, implementing, and monitoring marketing strategy in a competitive environment. The course will focus specifically on issues such as selecting segments in which to compete, developing meaningful points of differentiation and positioning statements, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies.
Leadership and this Course
The Texas MBA program is designed to develop influential business leaders. The MBA Program has identified four fundamental and broad pillars of leadership: knowledge and understanding, communication and collaboration, responsibility and integrity, and a worldview of business and society.
In this course, you will enhance your knowledge and understanding of how leaders can use marketing strategy to drive their businesses. Through class discussion, exercises, and a team-based marketing simulation, you will enhance your communication and collaboration skills. The development of team and individual assignments will exercise your abilities in responsibility and integrity.
A comprehensive strategic marketing simulation, MARKSTRAT ONLINE, will allow you and your teammates to develop and monitor the effectiveness of marketing strategies,
Fall, 2010
Course Unique # 05140 (8:00 a.m.)
Professor Kate Mackie, Ph.D.
Office CBA 5.176 M (behind Communications Office, above Dean’s office)
Office Hours Tuesdays/Thursdays, 1:00-2:30, and by appointment
Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.)
E-Mail Kate.Mackie@McCombs.utexas.edu
Skype katemackietx
Course Web Page via Blackboard
Teaching Assistants Kevin.Burke@mba11.mccombs.utexas.edu John.Hale@mba11.mccombs.utexas.edu
Course description
The primary objective of this course is to help you develop skills and gain experience in analyzing a business’s situation and then formulating, implementing, and monitoring marketing strategy in a competitive environment. The course will focus specifically on issues such as selecting segments in which to compete, developing meaningful points of differentiation and positioning statements, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies.
Leadership and this Course
The Texas MBA program is designed to develop influential business leaders. The MBA Program has identified four fundamental and broad pillars of leadership: knowledge and understanding, communication and collaboration, responsibility and integrity, and a worldview of business and society.
In this course, you will enhance your knowledge and understanding of how leaders can use marketing strategy to drive their businesses. Through class discussion, exercises, and a team-based marketing simulation, you will enhance your communication and collaboration skills. The development of team and individual assignments will exercise your abilities in responsibility and integrity.
A comprehensive strategic marketing simulation, MARKSTRAT ONLINE, will allow you and your teammates to develop and monitor the effectiveness of marketing strategies,