Megamart Retail Study
Corporate Retail Strategies and Management
Group 2
CASE SUMMARY
Name of the organization: Megamart
Location : Kalamaserry
Date of visit : 20/10/2013
Source of information from organization : Store Manager
Snap shot of the case
Megamart. Megamart, from the house of Arvind, is a pioneer of the value- retailing concept in India, arrived on the scene way back in 1994, and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment and has network of over 200 stores spread across 90 cities/towns in India including 12 big retail format stores across Chennai, Pune, Bangalore, Hyderabad and Mumbai. • Fashion quotient - Formal n Casual wardrobe solution for Men, Women n Kids
• Megamarts - 122 Small Format, 3.50 L sqft, Company owned stores across 45 cities 4 Large Format, 1.30 Lakh sqft, Company owned store in Chennai, Pune, B’lore and Faridabad. • Price positioning – Value retailing.
This case study focuses on the Retail strategy mix, , Retail Accordion theory , Retail Pricing, Retail strategy (Situation Analysis)
INTRODUCTION
Discount stores also offer a huge range of products to the end-users but at a discounted rate. The discount stores generally offer a limited range and the quality in certain cases might be a little inferior as compared to the department stores. Over the last few years Megamart has forged ahead and further strengthen its Brand portfolio through its acquisition of the exclusive international license for India for Brands like Geoffrey Beene, Cherokee America and Mossimo Newyork- Which are well known brands across the globe.
Megamart now stands strong as value Fashion Retail chain offering the Best international brands at highly competitive prices across the year which is unique and unmatched in India. Megamart hosts ILCL brands Indigo Nation, Scullers and Jealous21. Megamart is present in more than 8 states in India inform of Megamart and
Group 2
CASE SUMMARY
Name of the organization: Megamart
Location : Kalamaserry
Date of visit : 20/10/2013
Source of information from organization : Store Manager
Snap shot of the case
Megamart. Megamart, from the house of Arvind, is a pioneer of the value- retailing concept in India, arrived on the scene way back in 1994, and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment and has network of over 200 stores spread across 90 cities/towns in India including 12 big retail format stores across Chennai, Pune, Bangalore, Hyderabad and Mumbai. • Fashion quotient - Formal n Casual wardrobe solution for Men, Women n Kids
• Megamarts - 122 Small Format, 3.50 L sqft, Company owned stores across 45 cities 4 Large Format, 1.30 Lakh sqft, Company owned store in Chennai, Pune, B’lore and Faridabad. • Price positioning – Value retailing.
This case study focuses on the Retail strategy mix, , Retail Accordion theory , Retail Pricing, Retail strategy (Situation Analysis)
INTRODUCTION
Discount stores also offer a huge range of products to the end-users but at a discounted rate. The discount stores generally offer a limited range and the quality in certain cases might be a little inferior as compared to the department stores. Over the last few years Megamart has forged ahead and further strengthen its Brand portfolio through its acquisition of the exclusive international license for India for Brands like Geoffrey Beene, Cherokee America and Mossimo Newyork- Which are well known brands across the globe.
Megamart now stands strong as value Fashion Retail chain offering the Best international brands at highly competitive prices across the year which is unique and unmatched in India. Megamart hosts ILCL brands Indigo Nation, Scullers and Jealous21. Megamart is present in more than 8 states in India inform of Megamart and