Military Advertisement Analysis

Introduction: The military has always been an integral part of the United States, and its strength is vital in ensuring we maintain our freedom and piece of mind. Because of its importance, the military is constantly looking for new ways to entice young citizens into joining. One of the ways they make joining look attractive to prospects is by showing them ways the military can improve their lives. To get the word out, the military uses advertisement campaigns, like the one examined in this essay. This particular advertisement succinctly highlights the success of a member of the Navy, Dr. Jay Grossman, in order to display the benefits the military can have for those who join.

Direct Claims: Joining the military helps young people become more
Secondly, joining the military will help many young people achieve the American dream in both their personal and professional lives. Because Dr. Grossman spent a year in the Navy, he has a happy family and a great career as a dentist in Los Angeles.

Indirect Claims: People who do not join the military are not as charitable as those who do, because they never learned the values the military teaches: respect and commitment. Secondly, most people who do not join the military never get to experience the full American dream, which includes a traditional happy family and a great career.

Direct Support: The direct support in the advertisement is shown in a few different ways. First, the advertisement focuses on Dr. Grossman’s nonprofit charity, “Homeless Not Toothless” which provides free dental care to homeless people living in Los Angeles (169). By focusing on his charitable endeavors, the advertisement is able to show that Dr. Grossman is a thoughtful member of his community, and is very interested in helping the less fortunate. The advertisement also directly focuses on how passionate Dr. Grossman is about giving back to others, stating that he finds his time helping the homeless to be very
Grossman’s family in the rest of the advertisement. However, the above quote is very powerful because it implies that Dr. Grossman has a traditional American family: a wife and three kids. This is part of the quintessential American dream, and showing that Dr. Grossman has a traditional family helps support the claim that joining the military will help lead to a happy personal life, while not joining will have the opposite effect for most people. Also, the fact that Dr. Grossman is proud of his wife and three children shows that he has common sense beliefs about family because of the values he learned in the military. The audience can infer that he would not have those beliefs if he had never joined the