Mission Of Glaxo Smith
GlaxoSmith Kline
Mission: to improve the quality of life by enabling people to do more, feel better and live longer
1. Customer/Marketing: People of all ages who want an active, better and long life.
2. Product or Service: Not specified but can be assumed as any product that can extend people's life and make it better and increase their activity.
3. Market: Not specified but can be assumed to be the entire world.
4. Technology: Not specified.
5. Concern for Survival: Not specified.
6. Company Philosophy: Company's philosophy is to improve quality of life.
7. Self Concept: Not clear.
8. Concern for Public Image: Not considered.
9. Concern for Employees: Not considered.
Recommended Mission Statement: To improve quality of life of people all over the world with innovative products that enable people to do more, feel better and live longer while ensuring good working environment for the employees and high rate of return to the investors as a contributing company in the society
Merck and Co. Inc.
Mission: To provide society with superior products by developing innovative solutions that improve the quality of life and satisfy customer needs, to provide employees with meaningful work and growth opportunities and to provide investors with superior rate of return.
1. Customer: Fulfilling society and customer needs.
2. Product or Service: Superior products from innovative solutions that improve quality of life and satisfy customer needs.
3. Market: Not specified but can be assumed to be all the societies of the world.
4. Technology: Innovative technology intended for superior products.
5. Concern for Survival: With the objective of superior rate of return to its investors.
6. Company Philosophy: Company's philosophy is to improve quality of life of its customers with superior products.
7. Self Concept: Distinctive competitiveness is to produce superior products by innovative solutions that can satisfy customers' needs and improve their quality of life.
8. Concern for
Mission: to improve the quality of life by enabling people to do more, feel better and live longer
1. Customer/Marketing: People of all ages who want an active, better and long life.
2. Product or Service: Not specified but can be assumed as any product that can extend people's life and make it better and increase their activity.
3. Market: Not specified but can be assumed to be the entire world.
4. Technology: Not specified.
5. Concern for Survival: Not specified.
6. Company Philosophy: Company's philosophy is to improve quality of life.
7. Self Concept: Not clear.
8. Concern for Public Image: Not considered.
9. Concern for Employees: Not considered.
Recommended Mission Statement: To improve quality of life of people all over the world with innovative products that enable people to do more, feel better and live longer while ensuring good working environment for the employees and high rate of return to the investors as a contributing company in the society
Merck and Co. Inc.
Mission: To provide society with superior products by developing innovative solutions that improve the quality of life and satisfy customer needs, to provide employees with meaningful work and growth opportunities and to provide investors with superior rate of return.
1. Customer: Fulfilling society and customer needs.
2. Product or Service: Superior products from innovative solutions that improve quality of life and satisfy customer needs.
3. Market: Not specified but can be assumed to be all the societies of the world.
4. Technology: Innovative technology intended for superior products.
5. Concern for Survival: With the objective of superior rate of return to its investors.
6. Company Philosophy: Company's philosophy is to improve quality of life of its customers with superior products.
7. Self Concept: Distinctive competitiveness is to produce superior products by innovative solutions that can satisfy customers' needs and improve their quality of life.
8. Concern for