MKT 611 Business Research Analysis
October 5, 2014
A REPORT ON ETHICAL CODE OF DATA COLLECTION Ethical code is vital to any survey. Researchers today are obliged to follow the different ethical codes designed and guided by different institutions like government agencies, research agencies and marketing associations pertinent to the different countries, societies and communities. This is the first thing researchers should take into consideration while developing or designing research materials. There are ethical code enforcement bodies in almost all layers of our community from local institutions to the federal level, which has the power to control all the research related activities and …show more content…
People or the community should be involved as major participants in the all facets of the research.
2. Researchers should get written permission from the people in the community which will be involved in the research project.
3. All the resources (information collected from the community) are direct assets of that community and therefore researchers should communicate the findings of research to the community and those data should be returned to the community.
4. While publishing the research findings, the community or the people associated with the research should be involved in decision making process.
5. And finally, researchers should make sure that the partners of the research (community) have agreed to make information available to the publication. Above mentioned principles are the major pillars of the MRA ethical code of research. It provides the power to the community and provides the decision making ability to those who are the members or a part of the community. MRA ethical code of research has become a key guiding principle of any research activity. How researchers design their research depends upon MRA’s ethical codes of research, review, and