Motorola in China
CONTENT
Introduction P. 3
Entry Into China P. 5
« Background
« Problems Faced
« Strengths & Strategies
Present Challenges P. 13
Opportunities & Recommendations P. 16
Conclusion P. 19
References P. 20 INTRODUCTION:
Motorola in China is an interesting case, no matter in the past or present; therefore we are going to analyze Motorola in China in this research. It entered the China market in late 1980s when there were not so many MNCs investing in China due to the uncertainties. When Motorola started losing the leading position of the mobile phone market in the world because of the changing format of mobile phones, it was still the leader in China. However, the leading position of Motorola in China is now diminishing. All these ups-and-downs seem to be interesting and worth paying attention to. In order to analyze these situations, we should first have a look on the history of Motorola.
Motorola was founded by Paul V. Galvin as the Galvin Manufacturing Corporation, in Chicago, Illinois, in 1928. Its first product was a "battery eliminator", allowing consumers to operate radios directly from household current instead of the batteries supplied with early models. The name of the company was changed to Motorola, Inc., in 1947. In 1959, Motorola was a leader in military, space and commercial communications.
It started the mobile phone business in the1970s. In 1977, an experimental Motorola cellular phone system was designed to employ both portable and vehicular phones. This construction began in the neighboring cities of Washington, D.C. and Baltimore, Maryland, U.S.A. After many years of development, the company 's first DynaTAC cellular system began commercial operation in 1983.
Motorola had become the premier worldwide supplier of cellular telephones in the late 1980s and it entered the China market in 1987. Motorola opened a representative office in Beijing in 1987, and set up Motorola (China) Electronics Ltd. in Tianjin in 1992. Motorola now
Introduction P. 3
Entry Into China P. 5
« Background
« Problems Faced
« Strengths & Strategies
Present Challenges P. 13
Opportunities & Recommendations P. 16
Conclusion P. 19
References P. 20 INTRODUCTION:
Motorola in China is an interesting case, no matter in the past or present; therefore we are going to analyze Motorola in China in this research. It entered the China market in late 1980s when there were not so many MNCs investing in China due to the uncertainties. When Motorola started losing the leading position of the mobile phone market in the world because of the changing format of mobile phones, it was still the leader in China. However, the leading position of Motorola in China is now diminishing. All these ups-and-downs seem to be interesting and worth paying attention to. In order to analyze these situations, we should first have a look on the history of Motorola.
Motorola was founded by Paul V. Galvin as the Galvin Manufacturing Corporation, in Chicago, Illinois, in 1928. Its first product was a "battery eliminator", allowing consumers to operate radios directly from household current instead of the batteries supplied with early models. The name of the company was changed to Motorola, Inc., in 1947. In 1959, Motorola was a leader in military, space and commercial communications.
It started the mobile phone business in the1970s. In 1977, an experimental Motorola cellular phone system was designed to employ both portable and vehicular phones. This construction began in the neighboring cities of Washington, D.C. and Baltimore, Maryland, U.S.A. After many years of development, the company 's first DynaTAC cellular system began commercial operation in 1983.
Motorola had become the premier worldwide supplier of cellular telephones in the late 1980s and it entered the China market in 1987. Motorola opened a representative office in Beijing in 1987, and set up Motorola (China) Electronics Ltd. in Tianjin in 1992. Motorola now
References: Kotler, P., ANG, S.H., Leong, S.M. & Tan, C.T. (2003), Marketing Management: An Asian Perspective, Third Edition Prentice-Hall, Singapore.