Mrs Anusha Gungaram

Produce a creative brief

Submission details

|Candidate’s Name | |Phone No. | |
|Assessor’s Name | |Phone No. | |
|Assessment Site | |
|Assessment Date/s | |Time/s | |

This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details.

Performance objective

The candidate must demonstrate ability, knowledge and skills in interpreting an advertising brief and developing a creative brief that includes time, schedule and budget requirements and considers any legal and ethical constraints.

Assessment description

A creative brief is like a map that helps the advertising team create solid, measurable goals and outcomes in relation to the client’s advertising campaign. A great brief provides insight and provides the creative team with parameters and sufficient relevant information to assist them in creating imaginative and persuasive advertisements – it acts as a sounding board for the team.

The candidate must analyse and interpret the information within the advertising brief to develop the creative brief. Candidates will use the advertising brief and the creative brief template provided.

Procedure

1. Read the supplied advertising brief.

a. Interpret a creative brief.

b. Confirm the central idea/creative concept.

c. Confirm the mass print media to be used.

d. Identify and check the advertising context and supporting