nandos
As a marketing manager in Nandos', I should make decisions within the strategies and plans made by top management. Currently, our company decides to bring Nandos' campaign to China, because of this, I will research and produce the situation analysis for Nandos'.
Nandos has strengths are of importance for its development in china.
1. Nandos’ restaurant propagates the concept of nutritious meals. It provides customers with various kinds of healthy diets, including flame-grill chicken with a peri-peri sting, freshly prepared salads and sandwiches. Hence, health-conscious consumers are highly valued for these. What’s more, the restaurant offers costumers high-quality food and wide range of sauces. Nandos insists on using only A-grade quality chicken, which fulfills the higher consumer satisfaction toward taste. 2.Nandos’ restaurant has a high reputation. It is conducive to advertise and gain loyalty from customers.
3.Nandos has advanced human resource management. It has provided the staff with training program for improving their communication skills and problem-solving skills and for enhancing their understanding of how to cope with pressure.
On the other hand, the weakness of Nandos is obvious.
1. The food in Nandos may not suit Chinese’s eating habits. For example, Chinese favor boiled vegetable and rice, whereas Nandos offers salads and sandwiches. The traditional habits are fairly persistent, although Chinese flavor may alter resulting from the increasing number of foreign restaurant entering Chinese market. So Nandos’ food has to be diversified and localized, because Nandos has to build profitable relationships with local customers by satisfying their needs.
From the microenvironment point of view, Nandos has essential opportunities.
1. People‘s curiosity can bring profit for Nandos. For example, if our company set a branch restaurant in China and our suppliers are still from our country .People in China will feel curious about our restaurant and would
Nandos has strengths are of importance for its development in china.
1. Nandos’ restaurant propagates the concept of nutritious meals. It provides customers with various kinds of healthy diets, including flame-grill chicken with a peri-peri sting, freshly prepared salads and sandwiches. Hence, health-conscious consumers are highly valued for these. What’s more, the restaurant offers costumers high-quality food and wide range of sauces. Nandos insists on using only A-grade quality chicken, which fulfills the higher consumer satisfaction toward taste. 2.Nandos’ restaurant has a high reputation. It is conducive to advertise and gain loyalty from customers.
3.Nandos has advanced human resource management. It has provided the staff with training program for improving their communication skills and problem-solving skills and for enhancing their understanding of how to cope with pressure.
On the other hand, the weakness of Nandos is obvious.
1. The food in Nandos may not suit Chinese’s eating habits. For example, Chinese favor boiled vegetable and rice, whereas Nandos offers salads and sandwiches. The traditional habits are fairly persistent, although Chinese flavor may alter resulting from the increasing number of foreign restaurant entering Chinese market. So Nandos’ food has to be diversified and localized, because Nandos has to build profitable relationships with local customers by satisfying their needs.
From the microenvironment point of view, Nandos has essential opportunities.
1. People‘s curiosity can bring profit for Nandos. For example, if our company set a branch restaurant in China and our suppliers are still from our country .People in China will feel curious about our restaurant and would