Nba Expansion Into China
The NBA’s Expansion into China
A Look at the Marketing Efforts of the NBA in China
The first game played in the NBA was on November 1, 1946 in Toronto, Canada. The game was played between the Toronto Huskies and the New York Knickerbockers. The final score was 68-66, and there were 10,000 people on hand. At that time, the NBA was named the Basketball Association of America, and was made up of eleven teams. The first 11 teams were from New York, Chicago, Cleveland, Detroit, Philadelphia, Pittsburgh, Providence, St.Louis, Toronto, and Washington. In 1949 six teams from the NBL, the Denver Nuggets, the Anderson Duffy Packers, the Sheboygan Redskins, the Tri-City Blackhawks, the Waterloo Hawks, and the Syracuse Nationals joined the Basketball Association of America and the seventeen teams formed the National Basketball Association. This is a far cry from the NBA of today. Today there are 30 teams in 29 cities in the United States, and 1 city in Canada. The total fan attendance during the 2010-2011 season was 21,302,573. The NBA also has broadened their operations outside of the United States and has 16 offices worldwide, holding events in over 191 cities, in 30 countries. The NBA has had 4 commissioners or presidents over its history. David Stern has been the head of the NBA since 1984, and has overseen the boom in the NBA popularity overseas. Within that timeframe he has had the luxury of marketing some of the biggest superstars the game has seen, names like Larry Bird, Magic Johnson, and the player that took marketing to the next level for everyone Michael Jordan. When Michael Jordan was drafted into the league he was known as a high flyer, but not much else. Once he started to win titles with the Chicago Bulls his name recognition went through the roof. Jordan signed a deal to become the face of Nike basketball, and the shoe business was never the same. Jordan by himself became a global brand, and this helped the NBA expand their brand
A Look at the Marketing Efforts of the NBA in China
The first game played in the NBA was on November 1, 1946 in Toronto, Canada. The game was played between the Toronto Huskies and the New York Knickerbockers. The final score was 68-66, and there were 10,000 people on hand. At that time, the NBA was named the Basketball Association of America, and was made up of eleven teams. The first 11 teams were from New York, Chicago, Cleveland, Detroit, Philadelphia, Pittsburgh, Providence, St.Louis, Toronto, and Washington. In 1949 six teams from the NBL, the Denver Nuggets, the Anderson Duffy Packers, the Sheboygan Redskins, the Tri-City Blackhawks, the Waterloo Hawks, and the Syracuse Nationals joined the Basketball Association of America and the seventeen teams formed the National Basketball Association. This is a far cry from the NBA of today. Today there are 30 teams in 29 cities in the United States, and 1 city in Canada. The total fan attendance during the 2010-2011 season was 21,302,573. The NBA also has broadened their operations outside of the United States and has 16 offices worldwide, holding events in over 191 cities, in 30 countries. The NBA has had 4 commissioners or presidents over its history. David Stern has been the head of the NBA since 1984, and has overseen the boom in the NBA popularity overseas. Within that timeframe he has had the luxury of marketing some of the biggest superstars the game has seen, names like Larry Bird, Magic Johnson, and the player that took marketing to the next level for everyone Michael Jordan. When Michael Jordan was drafted into the league he was known as a high flyer, but not much else. Once he started to win titles with the Chicago Bulls his name recognition went through the roof. Jordan signed a deal to become the face of Nike basketball, and the shoe business was never the same. Jordan by himself became a global brand, and this helped the NBA expand their brand
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