non profit organization scandal 1 
Public Relation Non-profit Organization Scandal: Susan B. Komen Breast Cancer Foundation
Shonia L. Murphy
Bus 300
Professor Lao 10-31-2014
Public Relation Non-profit Organization Scandal: Susan B. Komen Breast Cancer Foundation
The organization, mission and purpose
Susan B. Komen Breast Cancer Foundation is a widely known and highly funded breast cancer organization, which is involved in research, analysis, screening and treatment of breast cancer (Neoplasia, 1999). In addition, the foundation is also involved in high level advocacy, training, education and awareness campaigns that are targeted to help make the society aware of the existence of breast cancer, how it can be detected early and the necessary procedures to take, on the event that one realizes the possibility of having a breast cancer. The foundation does not only offer its services in the USA alone, but in more than fifty other countries, through partnership programs with foreign-based non-profit organizations (Neoplasia, 1999). The mission of Susan B. Komen Breast Cancer Foundation is to research, analyze, educate, screen and treat breast cancer (Neoplasia, 1999).
Facts of the event that generated the negative publicity
The public relations crisis for the Susan B. Komen Breast Cancer Foundation started on the evening of January 31, 2012, when the organization announced that it would no longer be funding breast cancer screening at Planned Parenthood, another partner in the breast cancer elimination campaign, by way of its normal grants (Harrison, 2013). The announcement to defund Planned Parenthood was received both with shock and dismay, because the decision to defund Planned Parenthood by the Foundation was based on political pressure that required the foundation to cease funding Planned Parenthood, since it supported abortion, an issue that had placed it at a collision course with the pro-life advocates (Ruse, 2013). In response, the foundation denied these claims, by simply saying
Shonia L. Murphy
Bus 300
Professor Lao 10-31-2014
Public Relation Non-profit Organization Scandal: Susan B. Komen Breast Cancer Foundation
The organization, mission and purpose
Susan B. Komen Breast Cancer Foundation is a widely known and highly funded breast cancer organization, which is involved in research, analysis, screening and treatment of breast cancer (Neoplasia, 1999). In addition, the foundation is also involved in high level advocacy, training, education and awareness campaigns that are targeted to help make the society aware of the existence of breast cancer, how it can be detected early and the necessary procedures to take, on the event that one realizes the possibility of having a breast cancer. The foundation does not only offer its services in the USA alone, but in more than fifty other countries, through partnership programs with foreign-based non-profit organizations (Neoplasia, 1999). The mission of Susan B. Komen Breast Cancer Foundation is to research, analyze, educate, screen and treat breast cancer (Neoplasia, 1999).
Facts of the event that generated the negative publicity
The public relations crisis for the Susan B. Komen Breast Cancer Foundation started on the evening of January 31, 2012, when the organization announced that it would no longer be funding breast cancer screening at Planned Parenthood, another partner in the breast cancer elimination campaign, by way of its normal grants (Harrison, 2013). The announcement to defund Planned Parenthood was received both with shock and dismay, because the decision to defund Planned Parenthood by the Foundation was based on political pressure that required the foundation to cease funding Planned Parenthood, since it supported abortion, an issue that had placed it at a collision course with the pro-life advocates (Ruse, 2013). In response, the foundation denied these claims, by simply saying