ONLINE ORGANIC VEGETABLES & FRUITS
1.0 Executive Summary
Elysian Fields is a new start-up venture that provides organic vegetables and fruit with online service and we will send it to your house by week. We committed to solve environmental issue like agriculture chemical pollute and create convenience and healthy lifestyle to our customer. The business will be focus on organic vegetables and fruit planting and sell it with marketing strategy.
Our target market is household and restaurant that want provide healthy food but have difficulties by buying fresh vegetables and fruit. Our business has potential for consistent growth by statistics and research done by professional. Our business will be focuses on capital city Kuala Lumpur in beginning stage. Our goal is improve farmers life by corporate with them and provide a better world to our next generation
1.1 Mission Statement
Our vision is to improve the environment on our community and promote better healthy lifestyle for family
1.2 Product & Service
Our main business is to provide organic vegetables and fruit to customer. Customer able to access online easily to purchase our product and we will deliver to their house. We will partnership with UPM agriculture student for research purpose and certified our product with authority organization. We also use advanced technology like QR code and mobile code because customer able to find our product by advertisement easily include do payments immediately and easily. Our customer able to subscribe our farm and we will deliver our product to them with weekly basis.
1.3 The company
Current president Yong Hong has a team that reliable who experienced in e-commerce, agricultures sector and sales & marketing sector over 30 years to assist him. Elysian Fields decides to find talent from university to expand the company. The decision for business has been made upon agreement of all partnership. 1.4 Market analysis
Organic